Watering a Sustainable Future: Suing's Brand Message Unveiled on Water Day

On August 1, marked as Water Day, Suing Inc. (President: Masaki Yasuda, Headquartered in Minato, Tokyo) made a significant announcement regarding its commitment to addressing social issues through a newly formulated brand message: 'Create Beyond Water.' Accompanying this declaration, the company unveiled a fresh advertising visual aimed at showcasing its dedication to solving critical societal challenges.

Brand Message Declaration Advertisement

Suing's initiative aligns with its mid-term management plan, wherein the company developed a shared value system known as 'Watering Value' in 2023. This initiative is designed to cultivate a culture of innovation and people who proactively shape a new era. With an aim toward sustainable growth, the newly defined brand message serves as a tool to embed 'Watering Value' deeper into the corporate culture and project a united front both internally and externally regarding the company’s ideals and initiatives. To highlight this intent, a Brand Message Declaration Advertisement will be published on August 1 in the morning editions of Yomiuri Shimbun (national version) and Yomiuri Chūkōsei Shimbun.

The purpose of this message is to facilitate the integration of brand values and further strengthen the company's foundation.

The Essence Behind the Brand Message

In recent years, various social challenges surrounding water infrastructure have intensified, including population decline, aging facilities, and the increasing severity of natural disasters. In response to these changes, Suing is committed to contributing to the realization of a sustainable society by tackling social issues with water as a starting point.

Suing's history spans nearly 100 years, dedicated sincerely to water and environmental issues, striving to deliver safe and reliable water. The company aims for world-class technology that sustains life without interruption. The brand message 'Create Beyond Water' encapsulates this rich history and pride, linking it to a commitment to achieving a sustainable society. Armed with expertise honed across various fields that specialize in purifying any type of water, Suing aims to continue supporting the lives of people, local communities, economic activities, and all forms of existence, while exploring diverse possibilities for the future.

Advertising Design Overview

In conjunction with the formulation of the brand message, Suing has produced new advertising designs for various media. The illustrator chosen for this project is Saigetsu, known for their enchanting depictions of urban landscapes under the theme 'Scenery as Seen by Someone.' The use of pastel colors and distinct outlines creates a nostalgic and dreamlike atmosphere. This new visual representation vividly captures the world encompassed by 'Create Beyond Water,' brought to life through the fascinating touch of Saigetsu, illustrating Suing's ideals.

Moving forward, this brand message declaration advertisement will serve as a gateway for more widespread promotion across various media platforms.

Follow Saigetsu on Instagram: @saigetsu1225 and X: @saigetsu0425 for more artistic insights.

Conclusion

Through these initiatives, Suing believes that it can effectively communicate its brand values to both internal and external stakeholders, while also reinforcing its operational backbone. The company, recognized as 'Suing' (pronounced Suing), embodies the principle of ongoing societal contribution through its focus on 'Water', which is the source of life itself. The firm specializes in all aspects of water treatment facility design, construction, operation, and maintenance, spanning approximately 300 locations across Japan. With a keen eye on the challenges in local communities, Suing continues to provide a safe and secure water environment while striving toward the realization of a circular society.