#Japan #Tokyo #OCHER THE SERUM #Begin Best Beauty #男性コスメ

OCHER Men's Cosmetic Brand Wins Best Recognition

OCHER, a men’s cosmetics brand founded by 株式会社オーカー and led by Hiroki Hattori, has made a striking entrance in the skincare market. In a remarkably short span of just four months since its inception, the brand's all-in-one serum, "OCHER THE SERUM," has been awarded the prestigious BEST certification in the Begin September issue for their Best Beauty 2025. This recognition not only underscores the effectiveness of OCHER's product but also highlights a significant shift in men's skincare habits that the brand is advocating for.

Revolutionizing Men's Skincare

OCHER is not just about crafting effective products; it's also about challenging and transforming the conventional perspectives surrounding men's skincare. Traditionally, skincare routines have been perceived as tasks to be completed at home following a morning or evening wash. OCHER is here to propose a new approach that integrates skincare into various environments, encouraging men to take a proactive role in their skincare regimen.

OCHER's commitment to redefining these routines comes with thoughtful strategies aimed at easy accessibility. Recently, the brand installed their serum in 51 onsen facilities across Japan, recognizing the need for skincare post-sauna sessions, where the risk of skin dryness increases. Furthermore, OCHER has introduced its serum in Tokyo's working spaces operated by JR Tokai, facilitating skincare practices during the day, emphasizing the blend of work and self-care.

Award-Winning Technology and Ingredients

The product recognized by Begin, "OCHER THE SERUM", is designed with a tailored formulation that addresses the unique characteristics of men's skin. It incorporates high concentrations of Niacinamide, a renowned ingredient celebrated for its skin-brightening properties, especially effective for the thick skin typical in males. Another standout ingredient is Bakuchiol, a plant-derived alternative to retinol, selected for its gentle yet effective nature, perfectly suited for men's sensitive skin.

Additionally, OCHER's serum utilizes natural salicylic acid derived from shepherd's purse leaves, providing a soothing effect for men who may experience irritation. The inclusion of CICA helps strengthen the skin's barrier while preventing breakouts, and vitamin C derivatives help maintain its efficacy post-shaving, ensuring a gentle touch on the skin.

The formulation also addresses the common issues of dryness and oiliness in men. The proprietary "Nano Protein Capsule™" technology provides hydration and firmness while azelaic acid helps control excessive sebum production without compromising skin health.

Creating New Skincare Rituals

Beyond just product efficacy, OCHER aims to transform the entire skincare experience into a pleasant ritual. The serum boasts an elegant scent that combines notes of pear and wood, promoting a soothing application process. The convenience of an all-in-one formula allows men to integrate skincare smoothly into their daily lives.

Hiroki Hattori, the brand director, expresses his vision, stating that men still lack sufficient choices in skincare. He aims to create products that can significantly enhance their routines, helping them recognize the importance of caring for their skin. The recent accolade reaffirms OCHER's mission to foster a culture of self-care among men, encouraging them to embrace their skincare journey.

OCHER's Commitment to Research and Quality

The brand's dedication to developing effective products stems from extensive research into men's skin. Understanding the skin's unique structure and challenges allows OCHER to select and blend ingredients that cater specifically to these needs. The startup prioritizes making skincare accessible and relatable, establishing a new world where men feel comfortable and confident in their grooming choices.

As OCHER continues to evolve and innovate, the brand aims to further spread awareness about changing skincare habits among men. Through initiatives in various settings, such as saunas and co-working spaces, OCHER provides accessible skincare solutions that transcend the traditional barriers previously faced.

With a firm belief in science-backed skincare and a desire to enhance men's self-care practices, OCHER is poised for a bright future in the cosmetics industry. Stay tuned for product launches and more innovative approaches to men's skincare from this remarkable brand.

Product Information

• - Product Name: OCHER THE SERUM
• - Volume: 50mL
• - Release Date: March 21, 2025
• - Price: 4,270 yen (tax excluded) for single purchase, 3,960 yen for subscription
• - Purchase Links: Single Purchase, Subscription