China Mobile's New International Brand CMobile Marks a Global Expansion Strategy

China Mobile Unveils CMobile Brand for Global Reach



On October 16, 2025, at the prestigious China Mobile Global Partners Conference, a significant evolution in international telecommunications was announced. He Biao, the General Manager of China Mobile, alongside global partners, unveiled a refreshed international brand named CMobile and an ambitious International Ecosystem Alliance. This launch is not just a rebranding but a bold statement of intent to deepen globalization efforts.

The Vision Behind CMobile



The rebranding to CMobile is a strategic alignment with the company's 4C framework, emphasizing its commitment to:

1. Customer: Focus on customer-centricity, aiming to enhance overall service quality and foster large-scale collaborative service.
2. Cooperation: Establish sustainable, reliable collaborations that position CMobile as a trusted partner for digital needs across the globe.
3. Creation: Drive continuous innovation, adjusting product capabilities to swiftly meet market demands through technological advancements.
4. Connection: Accelerate the development of global information infrastructure, ensuring that CMobile facilitates easy, reliable digital connections worldwide.

Expanding Global Footprint



Since 2006, CMobile has significantly broadened its international presence. The company currently operates in 40 business locations, with an impressive 310 terabits of international transmission capacity and 360 Points of Presence (POPs) worldwide. These resources enable CMobile to deliver extensive international telecommunications services to enterprises, telecommunications carriers, and consumers globally.

Collaborative Initiatives



With the launch of the CMobile brand, several notable collaborative programs also take center stage:
  • - The Hand-in-Hand Program attracts 29 global partners, covering a vast footprint of over 3 billion mobile subscribers.
  • - The iSTAR Program assists 500 partners in supporting Chinese enterprises' digital globalization efforts.
  • - The GTI International Innovation Platform has now expanded to host 147 members and 242 partners, focusing on innovation in 5G, 6G, and AI technologies.

International Ecosystem Alliance



To further strengthen its global positioning, CMobile presents the International Ecosystem Alliance. This initiative aims to unite various players in the digital value chain, promoting a collaborative network dedicated to mutual growth and shared success. The establishment of this alliance signals CMobile's ambition to be at the forefront of fostering partnerships that contribute to a cohesive global digital landscape.

A Chinese Approach to Global Connectivity



The refreshed CMobile brand and the combination with the International Ecosystem Alliance signify China Mobile's dedication to contributing to a global digital civilization. This strategic move aligns with the essence of a **

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