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Aletheia Marketing & Media Launches AMMHealth: A New Era in Healthcare Marketing

Aletheia Marketing & Media, Inc., a digital marketing agency based in Dallas, has recently introduced a dedicated practice named AMMHealth. This new initiative is aimed at transforming marketing strategies for healthcare providers, insurers, and wellness organizations by providing tailored solutions and leveraging innovative technologies. After being recognized as one of the fastest-growing companies by Inc. 5000 in 2024, Aletheia is taking a bold step in the healthcare space.

The Vision Behind AMMHealth

According to CEO Chris Schembri, the creation of AMMHealth is the result of the team's extensive experience and success in the healthcare marketing arena. The initiative will combine the agency’s deep understanding of audience values with expert strategic executions to significantly enhance business outcomes for clients in the healthcare domain.

"Our goal is to deliver more than just marketing; we strive to become a vital partner for healthcare CMOs in a highly competitive landscape," Schembri stated. The focus will be on creating substantial engagement with target audiences, ensuring that healthcare decisions are not merely based on statistics but resonate on a more personal, values-driven level.

Innovations Through AI and Research

AMMHealth plans to utilize proprietary artificial intelligence technologies alongside advanced consumer research to delve into what matters most to healthcare consumers. Colleen Howell, the Research Director at Aletheia, elaborated on this approach, stating, "Understanding the core values that drive consumer behavior is essential. It allows us to craft messaging that resonates deeply with various audience segments."

Leadership Driving Change

At the helm of AMMHealth is Susan Scott, a transformational marketing leader with over 25 years of experience across different healthcare sectors—including pharmaceuticals, medical devices, hospital systems, and wellness. Scott expressed excitement about leading the new unit, emphasizing the opportunity to further enhance marketing strategies that yield measurable results and improve patient experiences.

Scott's passion aligns with Aletheia's mission of facilitating meaningful progress in healthcare through an audience-focused approach. "By strengthening the bonds between brands, healthcare providers, and patients, we can create impact where it matters most— in outcomes, trust, and healthier communities,” she stated.

AMMHealth's Unique Offerings

AMMHealth’s services will range from full-service marketing solutions to media strategies designed specifically for the healthcare industry. By leveraging behavioral science, AMMHealth aims to understand consumer motivations at a deeper level, aiding healthcare marketers to connect effectively with their audiences.

The initiative promises a comprehensive suite of services that encompass everything from digital marketing campaigns to customized media strategies, thereby ensuring that healthcare organizations can achieve their marketing goals efficiently and meaningfully.

As AMMHealth embarks on this journey, the healthcare community can look forward to a fresh perspective on marketing strategies that prioritize patient and community engagement—a critical component in enhancing overall healthcare outcomes.

About Aletheia Marketing & Media

For more information about AMMHealth and its innovative marketing services aimed at healthcare leaders, visit ammhealth.aletheia.com.

As Aletheia Marketing & Media continues to redefine the marketing landscape, it remains committed to making healthcare more accessible and engaging for all consumers.