#United States #Las Vegas #CES 2025 #Hyundai Mobis #Holographic Display

Hyundai Mobis Introduces Groundbreaking Holographic Heads-Up Display

At CES 2025, Hyundai Mobis, one of the world's leading automotive suppliers, made waves with the introduction of a revolutionary full-windshield holographic display technology designed to transform in-car experiences. Unlike conventional systems that depend heavily on traditional screens, this innovation eliminates the need for additional display devices by projecting essential information directly onto the windshield. This move signifies a leap towards next-level automotive technology.

The holographic display is set to debut exclusively in Kia's EV9 electric vehicle at CES 2025. By utilizing a specialized film embedded with Holographic Optical Elements (HOE), the display harnesses light diffraction principles to deliver stunning visuals, projecting driving data, navigation guidance, and music playlists right at the driver's line of sight. As a result, the information is efficiently displayed at the lower section of the windshield, fostering an intuitive and immersive experience on the road.

Though it looks like any standard transparent windshield from the outside, this innovative feature captures a broader scope of information for both drivers and passengers inside the vehicle. The display offers clear visibility even in bright sunlight conditions, showcasing Hyundai Mobis's commitment to creating user-centric technological solutions.

In partnership with ZEISS, a globally recognized optical firm, Hyundai Mobis has advanced this remarkable holographic technology. During CES 2025, key executives from both companies, including Lee Gyu Suk, CEO of Hyundai Mobis, and Karl Lamprecht, CEO of ZEISS, engaged in discussions at the Hyundai Mobis booth. Their meeting emphasized a mutual commitment to furthering technological collaboration and enhancing the functionalities of the holographic windshield beyond its initial implementation.

While the technology is currently in its nascent stages, the firms aim to complete the pre-development phase by mid-2026. Their strategic goal is to usher this product into the automotive markets by 2027, marking a significant milestone in in-car display technology.

Hyundai Mobis's presence at CES 2025 was further amplified as it hosted clients from across the globe, demonstrating how forward-thinking automotive technology can shape the future of mobility. During the event, the company conducted over 30 meetings to showcase 16 innovative products, underscoring its role as a trailblazer in automotive advancements. This included not only the holographic display but also components for electrification, vehicle electronics, chassis systems, and advanced lighting solutions.

With headquarters in Seoul, Korea, Hyundai Mobis solidified its position as the sixth-largest automotive supplier worldwide. The firm boasts unmatched expertise in various domains, including sensor technology, software development for safety systems, and electrification components. Its research and development center in Korea and four technology hubs in the United States, Germany, China, and India fortify its groundwork for pioneering automotive innovations.

For those interested in the cutting edge of technology and mobilization, Hyundai Mobis is set to reshape how we interact with our vehicles, championing the seamless integration of technology into our everyday driving experiences. Stay tuned for the anticipated launch of this incredible holographic display and more advancements from Hyundai Mobis and their collaborators at ZEISS.

For more information on Hyundai Mobis's groundbreaking products and technologies, visit mobis.com.