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Dewar's Blended Scotch Whisky Partners with The Onwards Expedition

Dewar's blended Scotch whisky, renowned globally for its exceptional quality, is making headlines with its latest sponsorship of The Onwards Expedition, a journey that promises to honor legacy while embracing the thrill of exploration.

This modern Antarctic expedition, led by Max Worsley – a direct descendant of Dewar's founder, John Dewar – aims to retrace the adventurous spirit of family heritage and celebrates the legacy of exploration fostered by Worsley's late father, the esteemed polar explorer, Henry Worsley.

A Journey of Legacy and Discovery

Max's expedition is set to cover an impressive 1,349 kilometers on skis across the unforgiving terrains of Antarctica, where temperatures can plummet to -40°C and winds can reach speeds of 100 mph. This formidable venture will start at the edge of the continent, north of Berkner Island, and culminate at the Geographic South Pole.

This endeavor is not merely about physical endurance; it encapsulates a broader mission to inspire individuals across generations to forge a deeper connection with nature. Utilizing the power of storytelling and educational outreach, The Onwards Expedition aims to ignite curiosity about our planet and motivate people to embrace exploration in their daily lives.

A Celebrated Heritage

Dewar’s connection to this expedition is steeped in its rich 180-year history. Founded in 1846, Dewar's has grown from the dream of a small wine and spirits merchant into a celebrated name in the world of Scotch whisky. Each bottle not only stands as a testament to the dedication and craftsmanship involved in its creation but also pays homage to the adventurous spirit that drives discovery.

The partnership between Dewar's and The Onwards Expedition reaffirms their shared vision of pushing boundaries and exploring new horizons. Following the announcement, Max Worsley was welcomed to Dewar's distillery in Aberfeldy, where he explored the historic links between his family and the brand. A new documentary film spotlights this significant visit, encapsulating tales from historical archives and personal anecdotes that underline the intertwined narratives of the Worsley and Dewar families.

In his own words, Max Worsley shared, “The Onwards Expedition embodies everything Dewar's has stood for since its founding—the joy of innovation, the passion for discovery, and the courage to explore what lies ahead.”

Brian Cox, the Global Vice President of Scotch Whisky at Bacardi, echoes this sentiment, praising Max's relentless spirit and how it personifies the essence of Dewar's brand. The expedition represents not only a homecoming to the brand roots but a forward-looking journey that challenges boundaries.

What Lies Ahead

As the expedition is poised to begin in November, content documenting the journey will be shared on various digital platforms, allowing followers to experience the adventure alongside Max and his companion. Their return in late January 2027 is anticipated with a warm welcome-home celebration.

Max’s mission extends beyond personal or familial exploration; he views it as a calling to underline Antarctica's crucial role in global health and to inspire people to foster a deeper relationship with the natural environment. “Antarctica holds a special place in my heart,” said Max. “I hope people will follow our journey and support us along the way.”

With Dewar’s backing this ambitious undertaking, the expedition brings together the rich legacy of whisky craftsmanship and the drive for passionate exploration, inviting the public to share in the collective pursuit of knowledge and adventure.

For further updates on Dewar's whisky range and to track Max and Martin’s expedition, visit www.dewars.com. You can also catch their regular updates on Instagram, as they navigate the stunning yet daunting landscapes of Antarctica.