#USA #Auburn Hills #Jeep Wrangler #Jeep Gladiator #Joose Color

The Joose is Loose: A New 4x4 Day Celebration by Jeep

Jeep® has unveiled its newest color, Joose, a compelling shade of orange that joins the distinguished lineup of its Wrangler and Gladiator models. In honor of 4x4 Day 2025, this limited-edition hue is now available for enthusiasts eager to express their individuality through vibrant vehicle aesthetics.

Unveiling Joose

Available for order at a price of $895, Joose adds a splash of excitement to the already colorful array of options from Jeep. The iconic SUV manufacturer has a long-standing reputation for delivering bold colors that challenge the mundane automotive palette. As Bob Broderdorf, CEO of the Jeep brand, stated, “The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors.” Joose is designed for those looking to make a statement whether on city streets or daring off-road trails.

A Colorful Tradition

Joose follows the footsteps of other exciting Jeep colors introduced in recent years, including Mojito! green, High Velocity yellow, and Tuscadero pink. Jeep’s colorful tradition gives customers the freedom to customize their vehicles to match their personalities and lifestyles. The Jeep Gladiator and Wrangler, both equipped with this striking new color, reflect the brand's commitment to offering varieties that appeal to every adventurer, reinforcing the idea that Jeep vehicles are not just cars but personal statements on wheels.

Robust Performance Meets Style

The 2025 Jeep Gladiator is engineered specifically to be the most capable off-road truck in the market. This midsize pickup combines Jeep’s rugged heritage with modern functionality, providing a powerful standard 3.6-liter Pentastar V-6 engine that generates 285 horsepower and 260 lb.-ft. of torque. With a maximum towing capacity of up to 7,700 pounds and best-in-class payload options reaching up to 1,725 pounds, Gladiator owners can enjoy both performance and practicality.

Meanwhile, the legendary Jeep Wrangler, with more than 80 years of off-road expertise, continues to deliver an unbeatable combination of design and performance. Its versatile features include advanced safety systems and innovative technology, plus options for hybrid models like the Wrangler 4xe. The Wrangler celebrates open-air freedom with iconic styling that ensures it remains the most recognized off-road vehicle globally.

Why Choose Jeep?

Jeep has set the standard for adventure seekers with its robust lineup of vehicles, merging legendary off-road capabilities with contemporary design. Their commitment to innovation and customer satisfaction is evident in their Jeep Wave loyalty program, which offers premium owner benefits and around-the-clock support. As the brand marches into the future, it remains dedicated to enhancing the driving experience for those who love exploring the outdoors.

Conclusion

As Jeep continues to innovate and celebrate its adventurous spirit, Joose is not just a new color; it’s a testament to the brand’s dedication to forging a heartfelt connection with its community of fans. The added excitement of 4x4 Day 2025 will surely leave its mark on the hearts of Jeep enthusiasts everywhere, encouraging everyone to embrace their adventurous side in unforgettable style. For those looking to secure their piece of this vibrant new color, Jeep urges them to place their orders today and ride in a shade that stands out.

For further details on Jeep’s latest offerings, customers are encouraged to visit the Jeep website or their local dealerships.