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Transforming Fashion: AI and AR's Impact

In a time when the boundaries between physical and digital fashion are increasingly indistinct, Hartmann Capital and DRESSX are collaborating to host a ground-breaking webinar addressing this transformation. Scheduled for May 28th, 2025, the event, titled "The Future of Fashion is Digital", dives deep into revolutionary trends in wearable augmented reality, digital identity, and AI-driven fashion.

The Frontier Forum series by Hartmann Capital is known for its engaging conversations at the forefront of technology and culture. The upcoming session will feature insights from Daria Shapovalova and Natalia Modenova, co-founders of DRESSX, alongside Felix Hartmann, the Managing Partner of Hartmann Capital. This collective expertise aims to illuminate the rapid evolution in how we perceive and wear fashion in an increasingly digital landscape.

"Generation Alpha and Z are defining their identities primarily in the online world, with fashion serving as a vital medium for self-expression and culture," Felix Hartmann noted, emphasizing the shift from tangible garments to virtual avatar fashion on platforms like Roblox and Snap. This webinar stands as an excellent opportunity to delve into the business, technological, and cultural dynamics that are propelling this change.

DRESSX: Pioneering Digital-Only Fashion

Established in 2020, DRESSX has emerged as a trailblazer in the realm of virtual fashion. The company enables users to wear clothing digitally through platforms like augmented reality (AR) and avatars, offering an innovative experience that extends beyond physical limits. This success involves partnerships with prominent global fashion brands, the introduction of in-app marketplaces, and recent alliances with tech giants such as Meta, Roblox, and Google.

The webinar will cover critical topics such as:

• - The economic landscape and sustainability of digital fashion
• - The transformative role of Generative AI in aspects like design, marketing, and personalization
• - How AR is becoming an essential tool in everyday expression
• - Future trajectories for creators, collectors, and consumers within the digital fashion ecosystem

As the digital world grows, so does the relevance of understanding its intricacies in the fashion industry. This timely discussion promises to equip attendees with valuable insights into the continuous evolution of fashion.

Event Details

When: May 28th, 2025, at 12 PM ET
Where: Online – Free with registration
Registration: You can register for the event at hartmanncapital.com/frontierforum

About Hartmann Capital

Hartmann Capital is an investment firm specializing in frontier technologies, such as Spatial Computing, Artificial Intelligence, and the emerging 3D Creator Economy. With a focus on supporting founders who are shaping the future of immersive technology, gaming, and digital platforms, Hartmann Capital is committed to promoting innovation and enhancing digital experiences.

About DRESSX

DRESSX stands as a global leader in avatar fashion and AI styling technologies, boasting over 75 million assets available across various digital communities. The company, founded and led by women, was recognized as a finalist for the prestigious LVMH Innovation Award 2022 in the category of 3D/Virtual Product Experience Metaverse. As digital fashion continues to gain traction, DRESSX exemplifies resilience and creativity in this captivating frontier.

Don’t miss out on this unique opportunity to explore the future of fashion that transcends the physical realm – register today!