#Japan #Tokyo #fashion brand #Paul Stuart #OUR WACOAL

The Exciting Collaboration of Paul Stuart and OUR WACOAL

In a dynamic fusion of style and functionality, Paul Stuart, the esteemed women's fashion brand under Sanyo-Shokai, is set to launch a remarkable collaboration with OUR WACOAL, a fashion line derived from the renowned lingerie maker, WACOAL. On April 15, 2023, the two brands will unveil their innovative cup-integrated T-shirts and tank tops, available at 33 department stores and direct retail locations across the country, as well as online through the SANYO ONLINE STORE.

The Birth of OUR WACOAL

Founded in 2023, OUR WACOAL stands out with its central piece of cup-integrated wear, which perfectly merges beauty with practicality. By incorporating unique WACOAL cups directly into clothing, this brand offers wearers both an elegant look and a flattering body silhouette, whether worn solo or as part of a coordinated outfit. The collaboration focuses on tailoring expertise from Paul Stuart, elevating the T-shirt experience with a sophisticated body design that enhances comfort and style.

Unique Features of the New Tops

The newly developed tops showcase WACOAL's commitment to quality, employing advanced patterns based on extensive human measurement data to ensure a perfect fit. Utilizing a three-dimensional structure inspired by classic tailored jackets, these cup-integrated T-shirts and tank tops promise a pleasing silhouette and unparalleled wearability. The tops have been designed to address common concerns about undergarment visibility and discomfort while ensuring an appealing appearance.

Tailoring Meets Innovation

The dress T-shirts reflect Paul Stuart's signature styles, effectively adapting tailored jacket design elements to casual wear. Key features include:

• - Unique Collar Design: The T-shirts sport a chic crew neck that rises at the back, maintaining an elegant balance with jackets and preventing unsightly collar stains from skin oils.
• - Form-Fitting Patterns: Mirroring jacket construction, these pieces feature a compact front and roomier back, enhancing comfort while promoting a polished look.
• - Sleek Three-Sided Design: Unlike ordinary T-shirts, these items incorporate a side panel, creating a sculpted effect that beautifully accentuates curves.

Internal Support Structure

Designed based on meticulous human data insights, the internal cup structure utilizes a seamless, molded cup, providing comfort without compromising aesthetics. The design allows for natural movement, ensuring a flattering fit and an appealing neckline.

Comfort-Driven Details

In the underbust area, the tops feature a free-cutting design devoid of traditional rubber bands, resulting in a comfortable fit that minimizes back bulges often caused by regular underwear.

Background of Product Development

Paul Stuart emphasizes refined dressing solutions tailored for high-achieving women, particularly in executive roles. With rising temperatures challenging traditional office attire, the need for stylish, breathable garments has prompted the development of these versatile T-shirts. The first prototype was incredibly well-received, leading to a quick sellout, showcasing the demand for such innovative solutions.

This collaboration with OUR WACOAL marks the continuation of a shared history between the two brands. Previous joint endeavors, dating back to 2002, focused on creating garments that apprehend the real-life experiences faced by women, particularly concerning the changes in body shape throughout life.

Commitment to Quality

Both brands pride themselves on delivering high-quality materials and sophisticated design elements. The T-shirts and tanks are made from a compact yarn cotton blend known for its plush softness and are treated with a silk-like finish to ensure a smooth surface. Comfort is paramount, with just the right amount of stretch for an easy fit.

Product Overview

Product Name: Cup-Integrated Dress T-Shirt & Tank Top
Materials: 100% Cotton
Color Options: White, Black
Sizes: 6, 8
Prices: T-Shirt ¥18,700, Tank Top ¥15,400
Company Codes: T-Shirt K1P03-561, Tank Top K1P04-561

Purchase Locations

• - Paul Stuart Aoyama Flagship Store: 2-14-4, Kita-Aoyama, Minato City, Tokyo
• - National Department Stores: 32 locations in the women's clothing section
• - Official Websites: Paul Stuart

Conclusion

This exciting collaboration between Paul Stuart and OUR WACOAL not only enhances the everyday wardrobe of the modern woman but also embodies the spirit of innovative fashion. Their joint commitment to quality and design ensures that these new pieces will be a staple in fashionable and functional attire.

For more information, visit:
OUR WACOAL Official Brand Page
Paul Stuart Brand Page