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Japan's Entertainment Industry: A Resurgence

The August 2025 issue of 'Omni Management', published by the Japan Management Association, uncovers the remarkable rebirth of Japan's entertainment sector, emphasizing its status as a cultural powerhouse on the global stage. With streaming platforms like Netflix showcasing titles such as Demon Slayer and Jujutsu Kaisen, Japanese anime has transcended borders, capturing audiences worldwide. Similarly, video games such as Mario Kart and Monster Hunter have achieved astronomical sales figures, solidifying Japan’s reputation as a leader in the industry.

Global Expansion

In the wake of the COVID-19 pandemic, the export of Japanese entertainment has reached unprecedented heights. The industry's growth trajectory is evident, with an estimated worth of 5.8 trillion yen in 2023, surpassing traditional manufacturing sectors like steel and plastics. The Japanese government has recognized this potential, aiming to expand the overseas market for entertainment to 20 trillion yen by 2033, thereby making it a cornerstone of national strategy.

This issue dives deep into the factors fueling this expansion, entitled “The Revival of Cool Japan.” Featured is an article by Jun Akihiro, a scholar of entertainment sociology and CEO of Re entertainment, who discusses the unprecedented rise of Japanese pop culture that is being embraced both domestically and globally.

Regular Features

Additionally, the issue includes various guest contributions from industry experts. Arimoto Honda, a human resources consultant, offers unique insights into the historical efforts of professionals across eras, while journalist Ken Mori sheds light on Japan's strengths in water technology. Doctor Tomomi Himeno discusses the promising implications of autophagy for humanity's future. Prof. Kenjiro Hashimoto, from Nihon University, elaborates on the characteristics of Generation Z, and Naotaka Sugawara, vice mayor of Bandai Town, explores local government strategies from the perspective of stakeholders.

The issue also features a piece by Nishinomiya City, detailing a century of policy advancements aimed at preserving its status as an educational and residential hub for future generations.

About 'Omni Management'

Founded in April 1992, 'Omni Management' serves as a key informational tool for members of the Japan Management Association. Originally targeted at top executives and decision-makers, it has since evolved into an electronic format accessible to a broader audience of business professionals. The publication provides insights into a range of management issues, advocating for continuous innovation alongside its readers.

The Japan Management Association

Established in 1949, the Japan Management Association aims to modernize and enhance efficiency in Japanese management practices. Their guiding ideology promotes the harmony between management, humanity, and science to foster sustainable societal development. You can learn more about their initiatives on their official website, NOMA. For inquiries, please contact the Public Relations Department at 03-6632-7132 or via email at [email protected].