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Online Seminar: Understanding Products Born from Frustration

On July 9, 2025, from 12:15 to 12:45 PM, we invite you to participate in a captivating online seminar titled "Does This Product Elicit Frustration?" This event will delve into the often overlooked feelings of discomfort and confusion that signal future innovative ideas.

Unraveling Frustration in Product Development

In this session, hosted by SEEDER, we will introduce the concept of "Frustration Thinking". This approach allows us to explore the roots of successful products by examining the everyday frustrations consumers experience. Those feelings of doubt or irritation could very well be the cornerstone of groundbreaking product development.

Join us during your lunch break to uncover consumer insights in a relaxed, radio-like ambiance. This seminar is particularly suited for professionals involved in product planning, marketing, and service development.

Seminar Overview

• - Date and Time: July 9, 2025, from 12:15 PM to 12:45 PM
• - Format: Online via Zoom Webinar
• - Participation Cost: Free
• - Organizer: SEEDER Inc.
• - Who Should Attend: Professionals in product planning, marketing, and service development

What Will You Learn?

1. Decoding Frustration: Explore "Frustration Thinking" and understand why feelings of dissatisfaction can reveal business opportunities. We will investigate the sources of “frustration” behind hit products to uncover the insights that fuel innovation.
2. Behind the Success of Products: Find out why certain products came to be and the underlying frustrations that prompted their creation. Through real examples, we will decode consumer insights and the complaints that lead to inspired solutions.
3. Generating Ideas from Frustration: Learn how to transform seemingly trivial feelings of discomfort into idea seeds. We’ll share perspectives and approaches that can be overlooked in the product development process.

Who Should Attend?

This seminar is ideal for:

• - Those questioning why successful products resonate in the market from a different viewpoint.
• - Professionals involved in product and service development.
• - Individuals interested in "Frustration Thinking" and consumer insights.
• - Anyone keen on being attuned to customers' unarticulated feelings of discomfort and dissatisfaction.

Benefits of Attending This Seminar

You will gain:

• - A new perspective to convert frustrations into actionable ideas.
• - The ability to articulate feelings of discomfort that may not be visible in quantitative research.
• - Insights to revisit and redefine the core of your products and services.
• - Questions and thoughts to take back to your brainstorming sessions starting tomorrow.

Join us as we explore how unexpressed frustrations and dissatisfaction can inspire innovation. This is a superb opportunity to gain insights that can reshape your approach in product planning and marketing.

Don’t miss this engaging session—sign up now and enjoy the insights as if tuning into a radio program!

About the Organizer

SEEDER Inc. conducts marketing research based on "N=1 qualitative data" to capture future trends from real consumer behavior. We assist companies in product development and brand strategy through our unique consumer groups known as "tribes".

For inquiries:
Phone: 03-4572-0697
Email: [email protected]
Company Overview: SEEDER Overview