#Japan #Minato, Tokyo #Private Brand #Cocoyou Group #Kaunet

Impact of Rising Prices on Purchasing Decisions

In the wake of rising prices, a recent survey conducted by Kaunet, a subsidiary of Cocoyou Group, reveals a growing trend among consumers towards private brand (PB) products. The survey, which involved 1,272 members from the community site "Kaunet Monika," was conducted to understand consumer attitudes and purchasing behaviors concerning PB products amidst inflation and the diversity of buying behaviors.

Background of the Survey

The Cocoyou Group is dedicated to enhancing the well-being of individuals through the creation of better workplaces. Kaunet specifically focuses on offering original product lines aimed at working customers. Their two main offerings include "Kaucore Premium", which features innovative solutions to workplace challenges, and "Kaucore Price", which provides everyday essentials at affordable prices. In this volatile economic landscape, the company aimed to shine a light on how consumers view and purchase PB products for both home and workplace environments.

Summary of Survey Findings

The survey was conducted between May 14 and May 20, 2025, aimed at gauging perceptions surrounding PB products. Notably, a significant number of respondents expressed feelings of anxiety (32.5%) and resignation (26.1%) in response to rising costs, indicating the mental strain that inflation is placing on consumers.

A majority of respondents—approximately 90%—reported purchasing PB products, with about 40% admitting to doing so unconsciously. This statistic suggests that PB products have become a staple in many households and workplaces, chosen for their affordability without much forethought.

Among the reasons driving the purchase of PB products, cost was identified as the leading factor: 74% of participants cited low prices at home, while 66.2% listed it as their primary concern in the workplace. This affirms the dual priorities of affordability and reliability that consumers seem to value.

Additionally, the survey revealed that around 50% of PB products purchased at work are paper-related items such as notebooks and sticky notes, with the trend extending into office supplies and even food products.

Significantly, approximately 70% of respondents indicated that the presence of PB products at workplaces influences their buying decisions. This correlation emphasizes the importance of PB offerings in workplace procurement strategies as companies seek cost-effective solutions to mitigate rising expenses.

Conclusion

The findings of this survey underscore the profound effect that inflation has on consumer purchasing decisions, particularly regarding PB products. As consumers look for ways to balance their budgets, PB products stand out as a practical choice that combines value and quality. For companies and brands, recognizing this shift and adapting to the preferences of consumers could be key to navigating the challenges posed by rising prices.

For further details on this survey, you can visit Kaunet Monika.

About Kaunet Monika

Kaunet Monika serves as a community site operated by Kaunet, where customer feedback plays a central role. Through posts and surveys, members can express their concerns and challenges, contributing to the development of Kaunet's original products, "Kaucore."

About Kaunet

Kaunet promotes valuable working experiences through technology and creativity, offering an e-commerce platform suitable for organizations of all sizes, from large corporations to small businesses. The platform has gained significant support over the years, providing users with tools for easy online procurement and management.