Transforming Quality of Life in Care Facilities with LQX: A Revolution Begins with Bathing

CHANT Revolutionizes Care with LQX

The ethical brand CHANT, based in Minato, Tokyo, is pushing the boundaries of caregiving by introducing innovative solutions that aim to enhance the quality of life (QOL) for individuals in care facilities. Through their pioneering initiative called LQX (Life Quality Transformation), CHANT has conducted a practical survey involving the use of their full-body shampoo bars - ‘TANE’ and ‘KIYOME’ - in various caregiving settings. This initiative has yielded significant results in reducing caregiver burdens and improving the comfort and wellbeing of residents.

Key Findings from the LQX Research

The recent report highlights substantial benefits from the use of CHANT's products in caregiving. Some of the most notable findings include:

- 32% Reduction in Bathing Time: Caregiver workload has been drastically minimized, allowing them to allocate more time and energy to other important aspects of care.
- 78% of Staff Reported Improvement in Skin Conditions: Many caregivers noticed that residents’ skin issues, such as dryness and irritation, were significantly alleviated.
- Enhanced Operational Efficiency: The implementation of these products led to a marked decrease in waste and zero need for refilling, optimizing the workflow in caregiving environments.

Understanding LQX

LQX, or Life Quality Transformation, represents a new paradigm introduced by CHANT aimed at redefining and elevating everyday living standards. This concept focuses on simplifying processes by eliminating unnecessary steps while creating pleasurable experiences in daily routines. By refining everyday activities like bathing, CHANT envisions a future where everyone, not just those in care, can enjoy improved quality of life.

Feedback from Care Facilities

Insight gathered from facility staff through surveys revealed enthusiastic feedback:

- “The quick rinse reduces the overall bathing time.”
- “Even residents with sensitive skin can use it with peace of mind.”
- “Residents have shown a newfound desire to bathe, feeling less resistant to it.”

Further analysis showed that over 63% of participants experienced improvements with their skin and scalp conditions. Moreover, an impressive 82% acknowledged enhanced moisturizing effects and more than half rated the product’s lather quality and cleansing efficiency highly.

Addressing Societal Challenges in Caregiving

The caregiving sector is grappling with a chronic shortage of personnel due to an aging population, resulting in increased physical strain on caregivers, especially during bathing assistance. This burden leads to concerns such as skin damage and back pain among caregivers, alongside risks of skin issues and choking hazards for residents. CHANT's full-body shampoo bar effectively consolidates the washing of hair, face, and body, streamlining the process while maintaining efficacy and comfort.

The brand advocates for a philosophy that enhances the QOL of both caregivers and care recipients, fostering a more joyful and optimistic caregiving experience. With LQX, CHANT aspires to create environments where both caregivers and recipients can find happiness.

Special Program for Care Facilities

For those interested in introducing these innovative products into their facilities, CHANT offers exclusive starter sets at discounted rates tailored for caregiving environments. For detailed information, feel free to reach out at info@chant.tokyo.

About CHANT

Founded in Minato, Tokyo, CHANT adheres to the principle of ‘manufacturing that improves living quality’. The brand offers eco-friendly bath solutions that are gentle on both the skin and the planet. The company’s story began with the founder’s personal experience with her son’s atopic dermatitis, leading to the development of their unique, weakly acidic full-body shampoo bar. Utilizing upcycled materials, such as the traditional Japanese beauty ingredient from the Yaizu region and aged sake lees from Watarai, CHANT’s products are 100% plant-based and minimize environmental impact. The brand has been recognized for its social value and innovation, winning the 2025 Social Products Award and being certified as a partner of ‘Tokyo Ethical’. Through participation in domestic and international exhibitions and events focused on SDGs, as well as sales at the TIB SHOP in Yurakucho, Tokyo, CHANT is committed to presenting a refreshed lifestyle.