#Japan #Tokyo #FIFA World Cup #Unilever Japan #Team12 Campaign

Unilever Japan's Mission to Support Fans at FIFA World Cup 2026

Unilever Japan has officially become a sponsor for the FIFA World Cup 2026™, which will feature an unprecedented 48 teams. Beginning January 26, 2026, they are launching the '#Team12' campaign that aims to celebrate both players and the fans who support them. In the spirit of the World Cup, where every fan is considered the ‘12th player’, Unilever is committed to amplifying the excitement of this global event in the lives of everyday people.

The '#Team12' campaign is more than just a promotional effort; it’s about fostering a sense of community and enthusiasm surrounding the World Cup. Unilever wants to support the hard work of fans who cheer for their teams by introducing initiatives that bring the excitement of the event into daily life. The campaign emphasizes that those cheering from the stands, living rooms, or even at local events are all integral parts of this grand celebration of football.

Campaign Launch and Details

The first phase of the '#Team12' campaign will offer fans an opportunity to win exclusive FIFA World Cup 2026 merchandise and tickets to matches held in Japan. The campaign will take place in Unilever stores nationwide and across social media platforms.

Store Campaign

As part of the first phase, Unilever will hold an in-store campaign where fans can win tickets for games featuring the Japanese team alongside other exciting rewards.

• - Campaign Period: January 26, 2026 - March 16, 2026
• - How to Enter: Customers who purchase eligible Unilever products (excluding Jif, Domestos, and Vaseline) can apply through the official website for a chance to win.
• - Prizes:

- Spend 4,800 yen (approximately $45) or more to win tickets to the World Cup match for 120 lucky winners (1 ticket each).
- Spend 2,500 yen (approximately $23) or more to receive a 12,000 yen Pay gift voucher for 120 random winners.
- Spend 1,200 yen (approximately $11) or more for a chance to win a 1,212 yen Pay gift voucher for 1,212 winners.

Social Media Campaign

Unilever is also hosting a social media campaign where fans can win tickets by engaging with their content.

• - Campaign Period: January 26, 2026 - February 24, 2026
• - How to Enter: Participants need to follow the official DOVE Japan Twitter account (@Dove_JP) and retweet the campaign post with their support messages.
• - Prizes:

- One grand prize includes tickets to the World Cup match in Japan plus a travel gift voucher worth 1 million yen for two people.
- Additional 29 pairs of tickets will be awarded to 58 lucky fans.

As the World Cup approaches, Unilever Japan aims to introduce even more exciting initiatives to foster enthusiasm among fans. Keep an eye out for further announcements regarding forthcoming campaigns and prize giveaways as the tournament draws nearer.

About Unilever Japan

Established in 1964, Unilever Japan operates as the Japanese arm of Unilever, one of the world's largest consumer goods companies. For over 60 years, it has provided products such as LUX, DOVE, NEXUS, PROUD MEN, and DOMESTOS, focusing on beauty & personal care and home care brands. With a commitment to 'bringing a shining day to everyone', Unilever tackles various environmental and social issues, including climate change and equity. The company collaborates with partners to create a future where everyone can live happily and express themselves freely.

In summary, Unilever Japan's '#Team12' campaign represents a commitment not only to the beautiful game of football but also to the fans who bring it to life through their support, creating a festive atmosphere that extends well beyond the stadiums.