Inmar Intelligence Appoints New Leadership for Adult Beverage Sector

Inmar Intelligence Strengthens Leadership in Adult Beverage

Inmar Intelligence, a frontrunner in technology-directed solutions, has recently announced a significant addition to its leadership team in the adult beverage segment. Emma Versaw has been appointed as the Regional Vice President and Head of Adult Beverage. This strategic move underscores Inmar's commitment to expanding its footprint in this rapidly evolving industry.

Emma comes with over ten years of specialized experience in retail media and marketing technology, which she has primarily focused on the adult beverage category. Her extensive understanding of the industry's regulatory complexities, combined with her passion for integrating incentives and loyalty programs, uniquely positions her to navigate Inmar through its next growth phase.

Inmar's decision to expand its adult beverage initiatives coincides with the changing landscape of consumer behavior within this market. Recent research reveals that a significant percentage of consumers view alcohol purchases as discretionary, often opting for lower-cost alternatives amid tightening budgets. Specifically, 26% of adults state that alcohol is among the first categories they reduce when finances are stretched, while 41% have downgraded to cheaper options.

However, the landscape is not all bleak. A hopeful 65% of individuals who have ceased purchasing alcohol express willingness to return to previous buying habits. In fact, nearly half of those surveyed have utilized digital coupons to secure savings on their alcoholic beverages, demonstrating an opportunity for brands to leverage incentives effectively.

As a testament to the strength of collaboration and data-driven strategies, notable retailers, including Costco and GoPuff, are broadening their partnerships with Inmar. Through these relationships, brands will gain access to more extensive insights, enhanced transaction data, and precision in targeting and measuring campaign effectiveness. Inmar now reaches over 112.7 million shoppers nationally, strengthening its leadership in marketing and incentives related to adult beverages.

Versaw's enthusiasm about her new role is palpable.