#None #Assembly #Sustainable Media #B Corp

Assembly Europe Achieves B Corp Certification

In a significant milestone within the global media landscape, Assembly, a prominent media agency known for its commitment to sustainable practices, has proudly announced its recent achievement of B Corp Certification in Europe. This esteemed designation places Assembly among a distinguished community of over 9,000 B Corporations worldwide. The certification emphasizes the agency's unwavering commitment to balancing economic goals with social and environmental impact.

Assembly has been recognized for its innovative approach and leadership in implementing sustainable business models. The rigorous evaluation process conducted by B Lab, the nonprofit organization behind the B Corp movement, scrutinizes various operational aspects including governance, community engagement, and environmental stewardship. Notably, Assembly excelled in measures that assess employee well-being and satisfaction—key components essential for nurturing a productive and positive workplace environment.

Gaby Sethi, the Global Head of Impact at Assembly, expressed her pride in the achievement, emphasizing that the certification is a testament to their intentional and responsible business practices. “Achieving B Corp Certification is a testament to our intentional approach to doing business differently,” Sethi stated. She highlighted the company's efforts in building a thriving workplace and making meaningful contributions to the community, reflecting a deep commitment to sustainability across operations.

Assembly’s philosophy is rooted in the belief that media is a powerful tool for change. The agency is dedicated to setting new standards within the industry, demonstrating that business success can coexist with tangible social and environmental benefits. The recent initiatives undertaken by Assembly showcase this philosophy:

• - Clean Media Lab: A pioneering media decarbonization solution assisting clients in meeting their sustainability goals.
• - Partners for Progress: An inclusive investment initiative aimed at providing support to diverse-owned businesses.
• - UN Sustainable Development Goals Alignment: A strategic focus on environmental objectives and community welfare.
• - Partnerships with Organizations: Collaborating with Ad Net Zero, The Earthshot Prize, and the Conscious Advertising Network to promote responsible media practices.
• - Living Wage Foundation Accreditation: Reinforcing the agency's commitment to fair employment practices.

Matt Adams, CEO of Assembly Europe, remarked, “B Corp Certification validates the hard work we've put into transforming our agency. It reflects our team's dedication to creating a positive and lasting impact, not only for our teams and clients but also for society at large.” This certification serves not only as an accolade but as a motivator for continuous improvement in sustainability, community engagement, and employee welfare initiatives.

To further enhance their sustainability efforts, Assembly has laid out plans to deepen existing initiatives and pursue more community-driven campaigns while heavily investing in employee development and well-being programs. Adams views the B Corp Certification as a journey rather than a destination, emphasizing the need for ongoing accountability to uphold these principles.

With this achievement, Assembly is not just focused on Europe; it has successfully acquired B Corp Certification in the APAC region and is currently working toward certification in India, MENA, and North America.

As Assembly continues to navigate its evolution, it welcomes partnerships with like-minded brands to collaborate on shared values and goals that drive positive change in the media landscape. By joining the B Corp community, Assembly showcases its aim to leverage influence for good, fostering a business model centered on purpose alongside profit.

In conclusion, Assembly Europe’s B Corp Certification marks a transformative step towards integrating sustainability deeply into the core of its operations and reflects a commitment to driving meaningful change not just within the agency but across the media landscape as a whole.