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wine2wine Vinitaly Business Forum 2025: Transforming the Future of the Wine Industry

The wine2wine Vinitaly Business Forum is set to make waves as it debuts in Chicago on October 5-6, 2025, at the iconic Navy Pier. This marks the forum's first foray into the international arena, aiming to equip wine industry professionals with critical tools and knowledge to navigate an increasingly complex market landscape.

Over the course of two days, attendees will delve into a variety of sessions tailored to the multifaceted nature of the wine industry. The event will feature thematic tracks focusing on essential areas such as Communication and Wine Economics, providing pivotal insights and strategies that are imperative for professionals from all corners of the globe.

Addressing Market Challenges

This year's forum addresses significant changes brought about by evolving media landscapes, technological advancements, changes in consumer behavior, and shifting dynamics in international trade. Participants will be equipped with the latest data and actionable strategies delivered by influential figures within the industry, ensuring they are prepared to tackle future challenges head-on.

Some noteworthy highlights from the Communication track include:

• - The Promise and the Perils of Generative AI in Wine, presented by Felicity Carter. She will discuss how wineries can leverage AI tools like ChatGPT to enhance marketing strategies while avoiding generic content pitfalls.
• - The End of an Era: What the Collapse of Traditional Wine Media Means for Communicators, led by Robert Joseph. This session will explore the implications of a shifting focus from traditional critics to influencers and peer reviews concerning brand visibility and consumer trust.
• - Promoting Wine – Achieving Success in a Hostile Environment, hosted by Karen MacNeil. Through case studies of successful campaigns, MacNeil will unveil how creativity can help navigate health scrutiny and competition with alternative beverages.
• - Wine Titles Decoded: Why MS and MW Both Matter features a panel with Jessica Dupuy, Doug Frost, and Jim Bube discussing the value of prestigious wine credentials and the educational paths available to professionals.
• - Talking Wine in a Talking World: The State of Wine Podcasts Today showcases leading examples from the wine podcasting scene, highlighting how this medium can effectively engage audiences and convey the sensory qualities of wine.

Economics and Trade Insights

The Economics and Trade Insights track promises significant discussions on pressing issues affecting the market. Key presentations include:

• - Navigating Tariff Turbulence offered by Benjamin Aneff, who will provide strategies for Italian wine producers amid evolving U.S.-Italy trade relations, emphasizing advocacy, importer partnerships, and the unique value of Italian wines.
• - Beyond the Decline: How American 21-39-Year-Olds Really See Wine presented by John Gillespie, showcasing insights from a survey that underscores the attitudes and usage patterns of a vital consumer segment for the beverage alcohol market.

The complete agenda for the wine2wine Vinitaly Business Forum Chicago Edition can be accessed on the official Vinitaly USA website.

About wine2wine Vinitaly Business Forum

The wine2wine Vinitaly Business Forum serves as a pivotal platform for the wine industry. Organized by Veronafiere, it has been held annually in Verona, Italy, since 2014. The forum generates vital conversations among wine producers and professionals, aiming to foster growth and share innovative solutions addressing the challenges faced in the rapidly changing wine landscape. With a schedule filled with keynote sessions, seminars, and interactive workshops, participants are equipped with practical tools to advance their businesses effectively.

For further details, please visit the official website or contact via email. Join the conversation and connect with the Italian wine community on LinkedIn!