AISIN and Sheeva.AI Team Up to Revolutionize In-Vehicle Payment Solutions

In a groundbreaking partnership, AISIN Corporation, recognized as one of the top ten Tier One automotive suppliers worldwide, has joined forces with Sheeva.AI, a prominent player in in-vehicle commerce solutions. This collaboration aims to transform driver experiences by integrating seamless payment capabilities into car infotainment systems. Starting January 7, 2025, drivers will have the convenience of paying for essential services such as fuel, parking, tolls, and more, all through a simple touch on their vehicle’s touch screen.

The innovative integration supports AISIN's Location-Based Services (LBS-SDK), enhancing the In-Vehicle Infotainment (IVI) systems employed in modern vehicles. It allows a streamlined payment experience directly from the dashboard, potentially eliminating the hassle of multiple apps and payment methods.

During the CES 2025 event, taking place from January 7-10 in Las Vegas, Sheeva.AI will showcase this revolutionary in-car payment solution at their booth, number 6378, prominently situated in the West Hall of the Las Vegas Convention Center. This platform is not merely about facilitating payments; it represents a future where vehicles operate as intelligent digital wallets, automatically activating when payment is needed and reticent when not in use.

Atsushi Osaki, vice president of the Connected Sharing Solutions (CSS) Department at AISIN Technical Center of America, emphasizes the company's longstanding commitment to advance automotive technology. Since producing navigation systems over four decades ago, AISIN has continuously pushed for innovation in mobility solutions. With the introduction of their fully integrated cloud-based navigation system in 2021, the arrival of the in-vehicle payment option is another step toward tackling various mobility challenges.

Sheeva.AI's CEO, Evgeny Klochikhin, believes that this integration with AISIN is a game-changer for both manufacturers and service partners, unlocking access to millions of drivers eager for efficient payment methods. The Sheeva.AI platform combines their advanced geolocation technology with AISIN’s extensive navigation expertise to create a unique payment experience tailored to the driver’s precise location.

When drivers approach services, such as EV charging stations or parking spaces, the integrated technology will guide them to the best options available based on real-time data. The solution's design revolves around user-friendliness; drivers will be able to initiate payments for various services—from fueling to EV charging—using a unified payment account rather than juggling numerous applications.

This payment landscape aligns perfectly with the ISO 15118 “Plug and Charge” standard, which aims to simplify the process for electric vehicles. Users can simply plug in their vehicle at a charging station to complete a transaction without needing additional apps or configurations.

The collaboration is not just theoretical; it’s market-ready, with integration already underway with various Original Equipment Manufacturers (OEMs) worldwide. AISIN’s proactive approach aims to lead the charge for future in-vehicle commerce, reflecting a shift toward interconnected, convenient driving experiences.

AISIN Corporation has made its mark as a global leader in automotive components, firmly committed to evolving the automotive industry. With a workforce exceeding 120,000 and operations across multiple countries, AISIN is dedicated to advancing both electric vehicles and connected automotive technologies. The recent partnership with Sheeva.AI further solidifies their position at the forefront of automotive innovation.

For Sheeva.AI, its suite of innovative products, including SheevaLocate and SheevaPay, supports their vision of integrating location-based services directly into the driving experience, driving user engagement and enhancing satisfaction. As both companies showcase their capabilities at CES 2025, the automotive world eagerly anticipates the future landscape of in-vehicle payment solutions.

Topics Auto & Transportation)

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