#United States #Brentwood #Currax #CONTRAVE #Food Cravings

Currax Pharmaceuticals Launches the 'Cravings Don't Own Me' Campaign

Currax Pharmaceuticals LLC is reshaping the narrative around weight loss with its groundbreaking 'Cravings Don’t Own Me' campaign, which accompanies the company's first-ever broadcast advertisement for their leading weight loss medication, CONTRAVE® (naltrexone HCl/bupropion HCl). The campaign aims to empower individuals struggling with food cravings to take charge of their weight-loss journey.

The program highlights the considerable impact food cravings can have on one’s ability to manage weight effectively. It focuses on restoring control for those who find their lives increasingly dominated by obsession over food choices. Through an honest portrayal of the emotional and physical struggles associated with weight management, Currax underscores the importance of seeking assistance in conquering these hurdles.

Emphasizing Real-Life Experiences

Jennifer, a patient ambassador recruited for the campaign, shared her journey with CONTRAVE, stating, "I needed to stop obsessing about food and break the cycle of cravings and overeating. CONTRAVE helped me lose weight and keep it off." Her story resonates with many individuals who struggle with the incessant desire for unhealthy foods, making it clear that the weight loss journey is as much about mental fortitude as it is about physical health.

Research presented by Currax illustrates that many individuals feel helpless against cravings, often attributing their weight management failures to these overpowering urges. The campaign confronts this notion directly by conveying a message of empowerment and support.

Innovative Advertising Approach

In a move that diverges from conventional pharmaceutical advertising, the new campaign seeks to encapsulate the real-world experiences of individuals living with obesity. Derrick Gastineau, Currax's Head of Marketing, explained,

"When developing this campaign, we prioritized bringing forward the patient voice. The feedback from patients was potent: 'This isn’t like most pharma ads. This speaks to me.'"

This approach aims not only to promote the medication but also to encourage a broader dialogue concerning effective obesity treatment options available to patients.

The advertisement draws on nostalgic elements, incorporating a well-known tune from Lesley Gore to illustrate the challenge of managing cravings while promoting a sense of liberation through effective solutions.

Addressing Accessibility and Support

CURRAX emphasizes their commitment to making CONTRAVE accessible through the CurAccess™ Program, ensuring that all patients with a valid prescription can afford the medication for no more than $99 per month, regardless of insurance coverage. This initiative further underlines the message that feeling powerless is not an option; there are valid, affordable solutions available for those wishing to manage their weight.

Healthcare professionals are also echoing Currax's sentiments. Dr. Angela Golden, DNP, stated that "uncontrolled cravings are a significant barrier to weight loss that often goes unaddressed in obesity discussions," highlighting the urgency and importance of the campaign.

Launch and Availability

The 'Cravings Don’t Own Me' campaign will premiere in ten U.S. markets, including Dayton, Louisville, Jackson, New Orleans, Richmond, Nashville, Buffalo, Grand Rapids, Omaha, and Oklahoma City. Interested individuals can also find the television spot and additional resources on the CONTRAVE YouTube channel.

For those looking to manage cravings effectively and achieve sustainable weight loss, Currax encourages exploring all available resources, emphasizing that they are not alone on this journey. More information can be found at www.ContraveNow.com.

About Currax Pharmaceuticals

Currax Pharmaceuticals LLC is a specialty biopharmaceutical company concentrated on tackling pressing health issues such as smoking cessation and obesity. In addition to CONTRAVE, Currax distributes a variety of pharmaceutical products and is committed to providing support and resources to enhance health solutions across the board.