#United States #Coral Gables #Home Staging #Showhomes #RESA

Showhomes Becomes Major Sponsor of RESA

In an exciting development for the real estate staging industry, Showhomes, recognized as the leading home staging and design franchise in the U.S., has declared its role as a Major National Sponsor for the Real Estate Staging Association (RESA). This collaboration, announced on June 18, 2025, aims to enhance the professional landscape of home staging across the nation.

Showhomes is no stranger to the real estate market, with over 22 locations spread across 13 states and a portfolio showcasing nearly 18,000 homes valued at approximately $14 billion. By partnering with RESA, Showhomes is making a strong statement about its commitment to elevating industry standards and furthering the professional development of stagers nationwide.

Marisa Salas, Chairwoman at Showhomes, expressed enthusiasm regarding the partnership, highlighting RESA's crucial role in advocating for the importance of home staging. "As a national leader in staging, it's important for us to give back and invest in the continued success and recognition of the staging profession. We're proud to support RESA's mission," she stated.

Partnership Benefits

The sponsorship offers multiple advantages aimed at fostering professionalism in the staging industry. Key highlights include:

• - Education and Networking: Through this collaboration, Showhomes will support RESA in its educational initiatives, national events, and certification programs.
• - Franchisee Engagement: Franchise owners and designers within Showhomes will gain enhanced access to RESA resources, best practices, and industry thought leadership, thus honing their skills.
• - Industry Advocacy: Together, Showhomes and RESA will promote the significance of staging to the public and the real estate industry, enhancing its value in property transactions.

Shell Bodnax, the CEO of RESA, praised Showhomes for its longstanding presence in the staging field, recognizing how their support would bolster RESA's initiatives. "Their support allows us to expand our impact and continue empowering stagers at every level. We are thrilled to welcome them as a major sponsor," she commented.

About RESA

Founded to promote standards and professionalism in the real estate staging industry, RESA provides a vital platform for stagers to access education, advocacy, networking opportunities, and professional growth. This organization serves as a cornerstone for stagers aiming to elevate their practice and influence across the real estate sector.

About Showhomes

Showhomes has established itself as a staple in home staging and property preparation services, with a wide arsenal of offerings including home updating and interior design. Known for transforming properties into market-ready listings that capture buyer interest, Showhomes has also received significant media attention from platforms like The Today Show and HGTV, solidifying its reputation as America's most valued home staging brand.

This sponsorship not only marks a significant milestone in Showhomes’ journey but is testament to the company’s dedication to setting the gold standard for home staging on a national scale. Their partnership with RESA reinforces their position as industry leaders committed to fostering growth and excellence among staging professionals.

For those interested in discovering more about Showhomes or its franchise opportunities, additional information is available at Showhomes Franchise and Showhomes.