#Japan #Tokyo #Aderans #custom wigs #Salon Couture

Aderans Launches Nationwide 'Salon Couture' Service for Custom Wigs

Starting September 1, Aderans Co., Ltd., a global leader in hair, beauty, health, and medical wellness industries, will introduce an innovative service called 'Salon Couture'. This new offering allows customers to purchase custom-made wigs at selected beauty salons, providing greater accessibility and convenience for those seeking high-quality hair solutions.

About Salon Couture

The 'Salon Couture' initiative serves as a bridge between customers and local beauty professionals. By partnering with familiar hairstylists, Aderans enables clients to consult easily on the purchase of custom wigs without needing to travel to a dedicated Aderans salon. This development is particularly beneficial for individuals who may have felt hesitant to visit specialty stores previously, thereby expanding the reach of high-quality wig options to a broader audience.

Originally launched on May 28 in targeted beauty salons across the Tohoku, Kyushu regions, and Aichi Prefecture, the extensive interest from various locations has prompted a national rollout. This will be accompanied by a TV commercial campaign starting in September to further inform potential customers about the service.

Benefits and Features

The primary goal of the 'Salon Couture' service is to create an environment that addresses a wider range of hair-related concerns. For first-time wig buyers or those feeling uncertain about navigating traditional wig services, this initiative strengthens touchpoints and enhances personalized consultations. Furthermore, medical wigs will also be available for patients undergoing treatment, which allows for a supportive atmosphere to explore options in their familiar salon environment.

How to Access Salon Couture

To utilize the 'Salon Couture' service, customers should follow these simple steps:

1. Contact a Nearby Salon: Call a beauty salon featuring Aderans' branding and express interest in discussing custom wigs.
2. Salons Connect with Aderans: The salon staff will relay your preferences and appointment request to an Aderans consultant.
3. Consultation Scheduling: An Aderans staff member will visit the salon at your convenience to discuss your needs in person.
4. Free Try-On Sessions: Customers can try on wigs and consult with Aderans staff at no cost.

Commitment to Customer Satisfaction

By widening the sales channels for wigs, Aderans aims to make its offerings more accessible, enhancing customer experiences and satisfaction. The company believes that by working closely with beauty salons, it contributes not only to its business growth but also to the revitalization of the beauty industry overall.

Aderans has established itself as a trusted name in women's hair products, holding the title of No.1 in sales in the Japanese women’s hair replacement market for 12 consecutive years, according to a report by Yano Economic Research Institute.

Aderans’ Vision

Aderans upholds its corporate slogan, 'Everything for a smile,' as a guiding principle. With this ethos in mind, the company aspires to expand its services globally, bringing smiles and joy to individuals everywhere. As they continue to innovate and adapt in the field, Aderans remains committed to providing dreams and emotional experiences to their clientele.

For inquiries regarding partnerships or collaborations with salons, interested beauty professionals can contact the Aderans Support Center at 0120-67-1960 during business hours (9:00 AM to 6:00 PM).

To find participating salons and stay updated on services, visit the Ladies Aderans Salon Couture website.