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Dentsu Research Launches '3DWorks' for Domestic Manufacturing

In a significant move to bolster the Model Based Enterprise (MBE) framework within Japan’s manufacturing sector, Dentsu Research, headquartered in Minato-ku, Tokyo, has introduced a new cloud-based solution named '3DWorks'. Officially commencing on March 31, 2026, the release of this platform comes as a result of a strategic partnership with Fujifilm Business Innovation Japan, marking a pioneering effort in promoting MBE methodology across domestic production environments.

What is '3DWorks'?

'3DWorks' is designed to integrate design and manufacturing data into 3D models (referred to as 3DA models) that can be utilized throughout various production processes, including design, manufacturing, inspection, and maintenance. Dentsu Research has a longstanding commitment to enhancing the utilization of 3DA models in Japan's manufacturing operations, which traditionally rely heavily on two-dimensional drawings. By facilitating the adoption of 3D modeling, Dentsu aims to enhance the manufacturing ecosystem significantly.

The Growing Market for MBE

Research indicates that the global MBE sector is projected to experience an annual growth rate of approximately 15% leading up to 2030. Despite the global trend, Japan's manufacturing industry continues to be entrenched in a two-dimensional drawing culture. Nevertheless, as the country confronts demographic shifts, notably an aging population and declining birth rates, there is an increased demand for MBE solutions. Dentsu Research predicts that opportunities for transitioning from 2D to a 3D paradigm will become more pronounced.

Enhancements Offered by '3DWorks'

The introduction of '3DWorks' is poised to revolutionize the MBE solutions provided by Dentsu Research in several impactful ways:

1. Integration into Supply Chains: '3DWorks' serves as a unique platform for distributing 3DA models created primarily through Siemens Designcenter NX to both internal and external production entities. This system fosters a comprehensive MBE network across the entire supply chain.

2. Visual Feedback Mechanism: During the mass production design preparation phase, the platform enables the integration of measured data from prototype components directly into the 3DA model. This data can be visualized using arrows or colors to represent discrepancies between design specifications and actual measurements, thus facilitating discussions around corrections between departments and companies quickly. This streamlined communication is expected to shorten product development cycles significantly.

3. Continuous Improvement through Data Accumulation: As '3DWorks' enables the systematic collection of data regarding product defects and rectification measures, it enhances both the speed of product development and overall quality improvements.

Future Prospects

Dentsu Research is committed to accelerating the MBE initiative across the entire Japanese manufacturing supply chain and value chain. By promoting the adoption of 3DA models and establishing foundational structures for next-generation manufacturing methodologies, the company aims to foster new value creation that benefits both society and enterprises.

In addition, this move aligns with Dentsu’s vision of 'HUMANOLOGY for the future', emphasizing the cooperation between technology and human ingenuity to build a better tomorrow. With continuous efforts to drive X Innovation across industries and communities, Dentsu Research is set to define the future landscape of manufacturing in Japan.

For more detailed insights about '3DWorks' and Dentsu Research’s offerings, visit their official website here.