#Japan #Tokyo #Influencer Marketing #AnyMind Group #AnyTag

AnyMind Group Enhances Influencer Marketing with MCP Server

AnyMind Group, a technology firm based in Singapore, has recently upgraded its influencer marketing platform, AnyTag, to enhance its functionalities with the integration of Model Context Protocol (MCP) servers. This addition not only automates various tasks but also introduces interactive features that significantly improve the user experience. By collaborating with large language models (LLMs) through AI agents, AnyTag users can now design campaigns, select influencers, and manage data more seamlessly and intuitively.

The realm of influencer marketing often presents challenges such as the complexity of using multiple tools and the reliance on personnel for operations. To tackle these issues, AnyMind Group has actively promoted workflow restructuring and operational efficiency, benefitting from AI technology. With the latest update, the platform now allows users to engage with its functions via natural language conversations, akin to using a chat interface.

When users submit requests in natural language, the MCP server interprets these through LLMs and securely communicates with AnyTag's backend to execute appropriate actions automatically. This system ensures a user-friendly interaction, enabling influencers’ searches, campaign planning, performance tracking, and various other marketing operations to be executed quicker and more intuitively.

This update aligns with AnyMind Group's commitment to enhancing operational support functions and automation across its product offerings and overall operations. The goal is to provide a comprehensive ecosystem that integrates digital commerce, marketing, and operational support, boasting high scalability.

Insights from AnyMind Group's CPO

Ryuuji Takemoto, Chief Product Officer of AnyMind Group, expressed, “Our mission is to 'Make every business borderless.' By enabling AnyTag to support MCP servers, we are removing complexities from daily operations which allows influencer marketing teams to focus more on creativity, strategy, and outcomes. The goal is to build a more intelligent and integrated system that fits modern team workflows.”

Overview of AnyTag

AnyTag serves as a robust influencer marketing platform designed to assist brands in identifying and casting the ideal influencers. Utilizing insights and AI, it not only facilitates effective influencer selection but also offers real-time reports and performance measurement tools post-campaign. The platform integrates with social media accounts, doubling as a social media management tool for businesses. By March 2025, it is expected to provide access to over one million influencers across more than 45 countries and regions worldwide. For more information, visit AnyTag.

About AnyMind Group

Founded in 2016, AnyMind Group is a tech company based in Singapore, with a presence in 15 countries across Asia. They offer 11 platforms and solutions spanning eCommerce, marketing, production management, and logistics. By combining platform capabilities with operational support in a Business Process as a Service (BPaaS) model, AnyMind Group aims to drive digital transformation while improving efficiency and reducing labor, thus fostering client business growth. The company is publicly listed on the Tokyo Stock Exchange (code: 5027). More details can be found on their official website. The company is headquartered in Roppongi Hills, Tokyo, Japan.