Playa Bowls Expands Internationally with Canadian Franchise Agreement

Playa Bowls Takes a Leap into Canada with Franchise Growth

In an exciting development for food enthusiasts, Playa Bowls, renowned for its health-focused superfruit bowls, is set to make waves across the Canadian market. The company, operating nearly 350 locations in the U.S., has successfully signed a master franchise agreement with Eat Up Canada Inc., marking its first foray into international expansion. This collaboration points to the brand’s commitment to sharing its vibrant, health-conscious products with a broader audience.

CEO John Cappasola expressed optimism about this venture, stating, "Playa Bowls is in a fast-growing category with tremendous momentum, and this agreement marks a major step in our strategy to introduce our great-tasting menu full of health-conscious options to new markets." This master agreement involves plans to establish more than 160 shop locations across Canada.

The partnership with Eat Up Canada is particularly significant, given the founders George Heos and Alex Gerzon bring a wealth of restaurant experience to the table. The duo previously built a portfolio of 50 Firehouse Subs locations and have made significant strides with other emerging brands in Canada. Their company, Eat Up Canada, specializes in launching U.S. restaurant concepts within Canadian borders. This experience can be pivotal in ensuring the successful introduction and growth of Playa Bowls into this new territory.

"Playa Bowls is the kind of high-growth, high-potential brand we look for," said George Heos, emphasizing the enthusiasm around the brand's established popularity in the U.S. This expansion capitalizes on the increasing demand for healthier dining options, a trend that has gained momentum among consumers seeking nutritious and delicious meals.

The founders also shared their admiration for Playa Bowls, stating they were particularly impressed by the quality of the products and the brand’s vibrant community-oriented atmosphere. They believe Playa Bowls is perfectly poised to appeal to Canadian customers, particularly in a time when health-conscious choices are in high demand.

Earlier this year, Playa Bowls proudly commemorated reaching 300 locations in Atlanta's Buckhead neighborhood. Their ongoing expansion reflects a business model that promotes fresh, tasty foods while satisfying customer cravings for quality ingredients. The franchise's recognition continues to grow, having gained accolades such as a spot on the 2025 Franchise Times Fast & Serious list and recognition from Forbes and Fast Casual.

As Playa Bowls prepares to enter Canadian neighborhoods, they continue to expand their presence across the United States, launching new outlets in states like New York and California. The agreement with Eat Up Canada is not only a thrilling milestone for Playa Bowls but an exciting development for food lovers in Canada who will soon be able to indulge in Playa's delightful acai bowls, smoothies, and more.

For those looking to stay connected, Playa Bowls invites everyone to visit their official website and follow them on social media platforms like Instagram to catch all the latest updates. Interested individuals can also explore franchise opportunities to join this growing movement towards healthier eating.

The future looks bright for Playa Bowls as it continues to build its brand and make a positive impact on communities across North America, fostering a culture of health-conscious living through delicious food options.