#United States #Jurupa Valley #Del Real Foods #Hispanic Cuisine #Abuela Intelligence

Del Real Foods Presents 'Abuela Intelligence'

In a refreshing move that resonates with tradition and authenticity, Del Real Foods, renowned for its genuine Hispanic fresh foods, has unveiled its very first brand campaign named "Abuela Intelligence." Launching just in time for Cinco de Mayo, the campaign seeks to challenge the rising trend of artificial intelligence and processed foods by placing the spotlight on the invaluable wisdom of grandmothers, or abuelas, who have been the heart of family kitchens for generations.

A Heartfelt Tribute to Grandmothers

The campaign's premise revolves around the concept that true culinary knowledge and love come from familial ties rather than algorithms. In a nostalgic twist, the debut video features a faux-call center reminiscent of the 1990s, staffed entirely by abuelas wearing headsets. These wise women tackle quirky questions like, “Why won't my son get married?” and provide practical cooking advice, mixing humor with heartfelt insights. The idea is clear: when it comes to preparing food that nourishes both body and soul, grandmothers know best.

According to Daniela Simpson, Chief Marketing Officer of Del Real Foods, "Abuela Intelligence is our playful, heartfelt way of honoring the real source behind our recipes - generations of grandmothers whose love and tradition are built into every bite. While the world leans on technology, we're leaning on something that's been here all along – abuela wisdom. Real meals. Real advice. Real love. That’s what Del Real Foods is all about."

Campaign Rollout and Highlights

The integrated campaign features a multi-platform rollout, including television commercials on connected TV channels throughout major Californian cities such as Los Angeles, San Diego, and San Francisco. Online video content will also be available across various social media platforms and on the brand's website.

Beyond digital engagement, an engaging feature of the campaign is the "Abuela Road Trip." This mobile sampling experience will travel to selected retail stores in areas such as Los Angeles and Phoenix. Consumers will have the opportunity to taste signature products such as Del Real Foods' delectable Carnitas and Birria Cheese Pupusas while learning about authentic recipes rooted in Mexican heritage.

Exclusive Promotions

To further celebrate the launch, Del Real Foods invites fans to enjoy a $2 off coupon redeemable via their website, dubbed "Abuela's Treat," at participating retailers. The campaign is anticipated to run well beyond the festive Cinco de Mayo period, culminating in a nationwide contest to identify the “Ultimate Abuela” later this summer.

About Del Real Foods

Del Real Foods, based in Jurupa Valley, California, has become a leader in providing true Hispanic culinary offerings, specializing in convenient refrigerated, heat-and-eat meals. The company prides itself on using only the highest quality ingredients, aiming to offer consumers authentic flavors reminiscent of home-cooked meals. From proteins to tamales and salsas, each product captures the essence of family recipes, ensuring a rich and fulfilling dining experience.

In 2024, Del Real Foods joined forces with Corporación Multi Inversiones (CMI), a family-owned global food and energy company. This partnership is set to enhance innovation and broaden the reach of Del Real Foods’ authentic offerings across more tables in the United States.

To delve deeper into the essence of the brand and explore the full range of products, visit Del Real Foods and follow along on Instagram @delrealfoods for the latest updates and promotions.