Jeremiyah Love Shines Brightly with Sharpie Ahead of His First NFL Season

As the excitement builds for the incoming NFL season, new talent is set to make a significant mark. This year, Sharpie® has chosen to highlight the journey of 2026's Rookie of the Year, Jeremiyah Love. With a vision to underscore preparation, performance, and memorable moments, Sharpie's latest creative initiative is a tribute not only to Love's undeniable talent but also to the toolkit that supports him on this impactful journey.

The creative campaign is a further progression of Sharpie's Rookie of the Year program, which aims to accompany emerging football stars as they embrace their inaugural professional seasons. It effectively showcases Love's focus and determination, encapsulated in the campaign’s theme, “Demand High Performance. Every Day.” This tagline captures the essence of what it takes to transition from a prospect to a professional athlete.

For Love, the journey is as important as game-day performance. The featured creative elements spotlight the everyday hard work behind preparing for the NFL, illustrating how athletes need consistency and a high-performance mindset to excel. The Sharpie Permanent Markers and Sharpie S-Gel pens play a pivotal role in this narrative—they are the instruments through which Love not only pens notes and game strategies but also signs autographs and solidifies key milestones in his career.

Reflecting on this partnership, Kris Malkoski, the President of Newell Brands Learning and Development Segment, shared that this initiative embodies the dedication both Love and Sharpie put into their respective crafts. “This creative brings to life the preparation and high-performance mindset that Jeremiyah brings to his game every day,” Malkoski stated. The collaboration has seen Love become an integral part of Sharpie’s narrative around professionalism and the journey of rising stars.

A standout moment in this partnership occurred when Love signed his first professional contract. The signing ceremony saw him utilize the Sharpie S-Gel pen, emphasizing the high-quality performance the brand is renowned for. Valued for its vibrant ink that resists fading, the pen enables professionals like Love to leave their mark—with every signature reflecting not just their identity but their journey.

Sharpie's creative endeavors do not solely focus on the individual athlete but the wider narrative that connects fans and athletes. As Love steps into his first NFL season, the campaign resonates with his interactions with fans and community engagement. Throughout the season, fans can expect to witness Sharpie’s creative markers in various formats—whether at signature events or fan engagements, making them part of the day-to-day experience of being an NFL player.

The Sharpie Rookie of the Year tradition dates back to 2024, with previous honorees including notable names like Rome Odunze and Michael Penix Jr. With each new season, Sharpie evolves its initiative to celebrate aspiring professionals, marking the transition from impending talent to recognized stars. For the 2026 season, Jeremiyah Love stands on the shoulders of these athletes, ready to carve out his own legacy with the support of Sharpie's high-performing tools.

As the NFL gears up for another electrifying season, the spotlight's on Love not just for what he can do on the field but for the lasting connections he makes off of it, proving that with the right tools and attitude, anyone can make their mark.

About Sharpie®

Since its establishment in 1964, Sharpie has remained at the forefront of permanent marker technology, providing tools for creativity and expression that resonate across various settings—from classrooms to professional arenas. The brand functions not just as a writing tool but as a facilitator of self-expression, allowing individuals, including athletes like Love, to communicate their visions vividly.

About Newell Brands

Newell Brands (NASDAQ NWL) encompasses a wide array of consumer goods, from Rubbermaid to Sharpie, all aimed at enhancing everyday moments through innovative solutions. With a rich portfolio, Newell thrives on delighting its customers by turning ordinary experiences into extraordinary moments.