Hisense Achieves Top Ten Status in Kantar BrandZ for 2025, Marking Ninth Consecutive Year
Hisense Continues to Thrive on the Global Stage
Hisense, the well-known leader in consumer electronics and home appliances, has once again earned its place among the top 10 most global Chinese brands in the recently released Kantar BrandZ Chinese Global Brand Builders 2025 report. This marks the ninth consecutive year that Hisense has made it into this elite group, securing the eighth position on the list and retaining its title as the highest-ranked television brand.
The BrandZ rankings are based on a comprehensive evaluation method that encompasses financial performance, consumer perceptions, brand power, and international presence. Hisense's sustained global growth is a testament to its ongoing investments in local operations for Research and Development, manufacturing, and marketing across a variety of international markets. Currently, the company operates 31 R&D centers, 36 industrial parks and manufacturing bases, and 64 offices worldwide.
A critical factor in Hisense's brand value continues to be its sports marketing strategy. As part of this strategy, during the UEFA EURO 2024™, Hisense rolled out a multifaceted video campaign on YouTube that effectively blended emotive storytelling with product integration. This initiative succeeded in connecting with diverse audiences spanning the realms of sports, technology, and home entertainment on a global scale. Hisense's capabilities in creating impactful, culturally relevant content were recognized with an award at the YouTube Works Awards in China 2025, highlighting the brand's ability to resonate with consumers beyond just products.
With the FIFA Club World Cup™ 2025 on the horizon, Hisense is further solidifying its position in the global sports landscape. The brand's visibility includes stadium perimeter panels bearing the slogans such as "Hisense 100'' TV, Number 1 Worldwide" and immersive viewing experiences powered by its advanced ULED X and TriChroma laser display technologies. Hisense showcases both tech innovation and a cohesive global marketing strategy.
By marrying cutting-edge product innovation with high-profile sports sponsorships, Hisense has crafted a robust model for global brand development. Ipsos reports that its brand recognition abroad increased from 30% in 2018 to 56% in 2024, evidencing a significant rise in international consumer trust and visibility.
The inclusion of Hisense in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking further cements its dynamic status as a global brand that is consistently evolving through strategic marketing, innovation, and meaningful connections with consumers across the globe.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in delivering high-quality multimedia products, smart appliances, and intelligent computer solutions. According to Omdia, Hisense ranks as the world's second-largest in overall TV shipment volume from 2022 to 2024 and holds the title of number one globally for televisions sized 100 inches and above from 2023 to 2025. As the official number one partner for the FIFA Club World Cup 2025™, Hisense values global sports partnerships as a compelling way to engage with audiences worldwide.
Topics Consumer Products & Retail）
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