TENTIAL Expands Presence in Select Shops for Holiday Gifts

As the holiday season approaches, TENTIAL, a Japanese company dedicated to promoting a healthy society through its conditioning brand, is set to boost its presence in various renowned select shops. Starting this November, they'll be available in prestigious retail locations such as Barney's New York, Tsutaya Bookstore, and Tsutaya Electronics, aiming to meet the increasing demand for Christmas gifts.

Founded in 2018, TENTIAL operates with a core mission: "Creating a society that promotes health and unlocking human potential." The brand has gained recognition for its recovery wear, particularly the innovative product line called "BAKUNE." Although approximately 90% of their sales occur through their own e-commerce site and direct stores, TENTIAL acknowledges the importance of collaborating with select shops and mass retailers. Notably, around 35.5% of their products are purchased as gifts, reflecting the strong demand during the festive season.

Recognizing the needs of both consumers and retail partners, TENTIAL has decided to launch a series of pop-up shops across the country. These pop-ups will feature a curated selection of their products tailored specifically for the holiday season, reinforcing the brand's commitment to data-driven customer engagement.

Pop-Up Shop Locations

The following select shops will host TENTIAL pop-up events:

- Barney's New York (Dec 5 - Dec 28)

- Roppongi Store, Tokyo
- Ginza Store, Tokyo
- Yokohama Store, Kanagawa
- Kobe Store, Hyogo
- Fukuoka Store, Fukuoka

- Tsutaya Bookstore & Electronics

- Daikanyama Tsutaya Bookstore (Nov 27 - Dec 25, Shibuya ward, Tokyo)
- Futako-Tamagawa Tsutaya Electronics (Dec 17 - Dec 24, Setagaya ward, Tokyo)

- OSHMAN’S

- Futako-Tamagawa Store (Dec 5 - Dec 25, Setagaya ward, Tokyo)
- Urasoe Parco City Store (Dec 5 - Dec 25, Okinawa)

- Bic Camera

- Shinjuku Higashiguchi Store (Dec 13 - Dec 14, Shinjuku ward, Tokyo)

By expanding into these esteemed venues, TENTIAL hopes to cater to the growing Christmas gift demand while enriching customer experiences. Sponsored by constant feedback from retail partners and the market trends, they are ready to enhance their product offerings for the holiday period.

Future Goals

Looking ahead, TENTIAL aims to continue advocating for health surveillance and the promotion of conditioning in everyday life. CEO Yutaro Nakanishi’s experience as a former athlete after facing health challenges has shaped the company’s vision, underscoring the belief that health and daily conditioning play pivotal roles in maximizing human potential. TENTIAL believes that societal implementation of conditioning practices will further empower individuals, thus working towards a more health-promoting society.

As they make strides in the retail space with their exciting pop-up shops and collaborations, TENTIAL seeks to inspire many customers to incorporate their products into their lives, especially during the enchanting holiday season.

For more information about TENTIAL and their mission, visit their official website. Stay also connected via social media platforms such as X, Instagram, and YouTube.