United Legwear & Apparel Co. (ULAC) Amplifies Growth Across UK and EU with New Leadership

United Legwear & Apparel Co. Expands in Europe

United Legwear & Apparel Co. (ULAC), a prominent player in the fashion and apparel sector, continues to strengthen its footprint across the UK and European markets. As part of its ambitious growth plans, ULAC has announced the appointment of Tony Lucia as President of ULAC Europe BV. Reporting directly to CEO Cyril Hottot, Lucia brings a wealth of experience from renowned global brands such as Armani, Hugo Boss, Escada, and G-Star Raw.

Hottot expressed optimism regarding this strategic addition to the leadership team, stating, "We are strengthening our foundation in Europe with a clear vision for the future. Bringing Tony on board is a pivotal step in scaling our operations and enhancing our market presence. His extensive experience makes him a key driver of our continued success."

ULAC's expansion efforts involve a series of strategic initiatives aimed at boosting sales across both in-store and online channels. These initiatives focus on increasing consumer engagement and fostering innovation in all operational aspects of the business. With Lucia spearheading sales efforts for brands like Scotch & Soda, Ted Baker (eCommerce), Hurley, and Skechers, Hottot can now channel his focus towards ULAC's long-term vision for global omnichannel growth.

Founded in New York City, ULAC leverages its status as a global designer, manufacturer, and distributor of apparel, legwear, bodywear, and accessories. The company is a joint venture partner of PUMA North America and has established vital distribution partnerships with brands including Scotch & Soda, Hurley, and Ted Baker. ULAC also boasts licensed partnerships with recognized brands such as Skechers, Van Heusen, DKNY, Champion, Arrow, and Weatherproof. Additionally, ULAC owns the Pro Player and Lemon brands and develops a variety of private-label offerings tailored to meet the specific needs of leading retailers.

The appointment of Lucia is a significant milestone in ULAC’s ongoing journey, reinforcing the company's commitment to quality, value, and innovation in its products. ULAC aims to deliver best-in-class offerings while maintaining a strong ethical stance through integrity and excellence, all while adapting to the ever-evolving needs of global consumers.

As ULAC continues on this path of growth, its strategy seems well-positioned to not only enhance sales but also develop deeper connections with consumers across diverse markets. The expansive vision for ULAC’s presence in Europe indicates a dynamic approach that may yield substantial momentum in the coming years.

For further media inquiries, please connect with Rita Polidori O'Brien, VP of Corporate Communications at ULAC via email at [email protected] or by phone at 212-391-4143.