#Japan #Tokyo #tax refund #Ocean #Inbound Business

Ocean Showcases at the Inbound Business Expo

Introduction

In a notable event for the retail community, Ocean Inc., a company based in Tokyo, participated in the 3rd Inbound Business Expo held at Tokyo Big Sight from March 4 to 6, 2026. Led by CEO Ryo Hoshino, Ocean engaged with attendees through a workshop that addressed critical upcoming changes to the tax exemption system. The workshop discussed the implications of the new reforms set to take effect in November 2026.

Key Insights and Workshop Details

The expo attracted over 30,463 visitors, including representatives from various retail and service sectors. Hoshino’s workshop highlighted the significance of understanding these changes, especially since many business operators seemed unaware of how the reforms would affect them. Hoshino tackled pressing questions from retail personnel on the following topics:

• - What specific changes to be expected in the new tax exemption system?
• - How should retail businesses prepare for these changes?
• - What systems would be necessary to implement the changes?

A significant concern raised was the gap in understanding how the new tax exemption system will impact their businesses. With approximately eight months before the reforms take effect, it is crucial for retail businesses to enhance their understanding and begin necessary preparations including staff training and improving customer referral processes.

Understanding the Changes in the Tax Exemption System

The upcoming tax exemption reform will switch from a ‘purchase at the store exemption’ to a ‘taxed purchase with refund upon departure’ model. Key changes include:

• - Tax Handling: Previously, consumers were exempt from tax at the time of purchase. Under the new system, payments will include tax, and refunds will be processed at customs during departure.
• - Tax Exemption Thresholds: Currently, customers must spend at least 5,000 yen on general goods or consumables to qualify. The new policy sets a uniform threshold of 5,000 yen for all product categories.
• - Exemption Determination Timing: The current model allows stores to evaluate tax exemption at the purchase. The new method will require verification against passenger information upon departure.
• - Data Management: Previously, stores needed to maintain records; moving forward, tax-exempt purchases will be recorded and submitted online to the National Tax Agency.

These changes pose significant operational challenges for retailers, necessitating early adaptation to ensure compliance and maintain customer satisfaction.

Future of Inbound Consumption and Opportunities

During the workshop, Hoshino shared insights on expected trends in inbound consumption following the tax reform. He discussed the anticipated increase in foreign visitors and shifting consumption behaviors, indicating that businesses must prepare to adapt to these changes to stay competitive in the evolving market.

As an active participant in the industry, Ocean encourages retail businesses to see these reforms as an opportunity to enhance the shopping experience for international visitors, shifting from viewing compliance as just a regulatory obligation.

Ocean's Commitment to Supporting Retailers

After this event, Ocean recognized a strong interest in learning about the tax exemption reforms, coupled with a noticeable disconnect in readiness among retailers. Ocean aims to bridge this gap by offering support and solutions tailored to various businesses, ensuring they can maximize the benefits of the new system.

The company’s ultimate goal is to enrich the shopping experience for foreign visitors while helping local retailers to thrive under the new regulations. With enthusiasm and dedication, Ocean continues to develop resources and services that facilitate the smooth implementation of the upcoming changes.

Conclusion

Ocean’s participation in the Inbound Business Expo reflects its commitment to enhancing the shopping experience for visitors to Japan while supporting retailers through the interim of substantial regulatory changes. The proactive approach in educating businesses about the upcoming tax exemption reform can significantly shape the effectiveness of this transition within the retail sector.

For any inquiries, please contact Ocean’s PR team at [email protected].