#United States #Chicago #FIFA World Cup #Quaker Oats #Player Escort Program

Quaker Celebrates Positioning as Official Breakfast of FIFA World Cup 26™

In an exciting announcement, Quaker, a brand with a longstanding trust from families for nearly 150 years, has been officially recognized as the Breakfast of the FIFA World Cup 26™. This partnership not only fuels the mornings of families, friends, and fans but also champions community engagement through innovative promotional strategies and nutritional initiatives.

Quaker's Role in FIFA World Cup 26™

Quaker’s involvement includes sponsorship of the esteemed Player Escort Program, which brings young fans onto the field with professional soccer players during the World Cup. A total of over 1,400 youngsters from all 11 U.S. host cities will experience this once-in-a-lifetime opportunity to accompany their idols on the pitch across 66 thrilling matches.

Moreover, Quaker aims to extend its impact by offering educational programs that focus on nutrition fundamentals, which will directly benefit more than 4,000 youths from underserved communities. These programs encompass various areas:

• - Breakfast and Nutrition Basics: Emphasizing the importance of a solid morning routine.
• - Hydration and Wellness: Educating participants on proper hydration for peak daily performance.
• - Family and Coach Engagement: Building support systems to promote lifelong healthy nutritional choices.

Tina Mahal, Senior Vice President of Marketing at Quaker Foods, highlights the unique connection between family breakfast routines and the global gathering that the World Cup represents. By participating in this monumental event, Quaker aspires to inspire families regarding daily nutrition and foster a healthier generation through accessible educational resources.

Exciting Promotions and Retail Giveaways

Quaker is set to create a buzz among fans with limited-edition packaging adorned with FIFA World Cup themes across select products, such as Quaker Instant Oatmeal and Chewy Granola Bars. From now until June 24, 2026, fans can enter for a chance to win a host of exciting FIFA World Cup prizes through a daily sweepstakes. Participants can obtain bonus entries by submitting product codes from marked Quaker items, with prizes including:

• - Grand Prize: Tickets to the FIFA World Cup 26™ Final Match.
• - Additional Match Tickets: Pair tickets for group stage through semi-final matches.
• - Exclusive Merchandise: FIFA-branded items such as replica match balls and Quaker-themed apparel.

For more details, fans can visit QuakerFWC26.com to enter and learn about the complete prize offerings.

Inspiring New Ad Campaign

Additionally, Quaker will unveil a captivating new ad campaign this summer, showcasing athletes starting their day with Quaker products. The centerpiece of the advertisement revolves around the unique sound of a ceramic bowl filled with oatmeal—a symbol of nourishment and preparation for the challenges ahead.

This campaign underscores the importance of morning routines and equates the daily rituals with those of professional athletes, delivering the message that every achievement begins with a strong foundation set in the morning.

Expanding Breakfast Options

In response to rising consumer demand for added protein, Quaker is expanding its breakfast and snack offerings. The innovation includes:

• - Quaker Chewy Protein Granola Bars: 5g of protein in flavors like Maple Brown Sugar and Caramel Chocolate Chip.
• - Quaker Protein Rice Crisps: Featuring 6g of protein, available in flavors such as Chocolate Caramel.
• - New Quaker High Protein Instant Oatmeal: Launching flavors like Blueberries & Cream with 22g of protein per serving.

James Wade, Quaker Foods' Marketing Vice President, encourages Americans to incorporate protein into their diets without sacrificing flavor, as research indicates a significant demand for protein-rich food options in various meals.

Conclusion

As the Official Breakfast of the FIFA World Cup 26™, Quaker continues to stand at the intersection of nutrition, community, and sports. This partnership is not just about breakfast; it embodies a commitment to health, education, and shared experiences that resonate deeply with families and fans alike. For further information about Quaker's offerings and the FIFA World Cup partnership, visit QuakerOats.com and follow them on social media via @Quaker.