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TAG Announces 2025 Certification Seals for Industry

On March 6, 2025, the Trustworthy Accountability Group (TAG) released its prestigious list of companies receiving the 2025 Certification Seals, recognizing their dedication to best practices in the realms of fraud prevention, brand safety, malvertising, and transparency in digital advertising. This announcement marks a new milestone in TAG's efforts to bolster integrity within the advertising industry.

Record-Breaking Awards

This year, an impressive total of 326 Certification Seals were awarded to 207 TAG Certified Companies, showcasing an increase from 321 seals handed out in 2024. Notably, 34 companies achieved the coveted TAG Platinum status by securing three or more Certification Seals—an increase from last year's count of 32. TAG's commitment to innovation and efficacy is exemplified in this year’s outstanding results, indicating a growing industry adoption of necessary standards designed to tackle prevalent challenges such as ad fraud and malware exposure.

TAG’s Vision and Progress

Mike Zaneis, the CEO of TAG, emphasized the significance of this initiative, stating, "TAG's Certification Seal programs form the backbone of our industry's efforts to mitigate ad fraud, enhance brand safety, combat malware, and provide transparency." The progress made this year demonstrates TAG's continued influence and the effectiveness of its self-regulatory programs aimed at resolving some of the sector’s toughest issues. Zaneis expressed optimism for further advancements in the coming year, highlighting the ongoing importance of maintaining heightened standards in digital advertising.

Seals and Standards

The various programs under TAG include:
1. Certified Against Fraud
2. Certified Against Malvertising
3. Brand Safety Certified
4. Certified for Transparency

The Certified Against Malvertising program, in particular, saw remarkable growth with a 31% increase in seals awarded this year, from 35 in the previous year to 46. Todd Miller, the VP of Policy and Compliance at TAG, reiterated the importance of cooperation among various industry players, big and small, stating that it forms the essence of TAG's success in creating a secure supply chain against threats.

Celebrating Certified Companies

Among the noteworthy organizations that received TAG Certification Seals in 2025 are:

• - A+E Networks
• - Disney+
• - ESPN.com
• - Facebook
• - Fox Corporation
• - Walmart, Inc.
• - The Walt Disney Company

These companies represent a diverse cross-section of vital players in the digital advertising landscape, ranging from leading agencies and advertisers to innovative ad tech startups, collectively addressing the challenges posed by digital advertising threats.

Looking Forward

As companies aim to fortify their defenses against fraud and enhance operational transparency, the TAG Certification is increasingly recognized as a hallmark of excellence within the industry. Company listings, along with details on the specific seals and terms, are accessible via the TAG Registry, allowing for transparency and further insight into the certification process. The information not only highlights the standards achieved by each company but also provides clarity on whether seals awarded were based on self-attestation or independent validation.

For additional details about TAG's seal programs and the application process for TAG Certification, interested companies can visit the official TAG website at www.tagtoday.net.

About TAG

Founded nearly a decade ago, TAG is the global certification initiative dedicated to enhancing safety and transparency in digital advertising. With a rich tapestry of international member companies—including some of the world's most significant brands, agencies, publishers, and ad tech providers—TAG continues to carve out its place as the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. To find out more about TAG's mission and initiatives, please visit tagtoday.net.