Money Forward's New Services
2025-10-01 08:20:31

Money Forward Expands into Employee Engagement with New Cloud Services

Money Forward Enters Employee Engagement Domain



In a strategic move to enhance HR-related services, Money Forward, a leading Japanese finance technology firm, is breaking into the employee engagement sector. The company has unveiled two new offerings: Money Forward Cloud Aptitude Test powered by Mikiwame and Money Forward Cloud Survey powered by Mikiwame. These services are tailored to help organizations better understand and engage their employees.

About the New Services



Money Forward Cloud Aptitude Test


The Money Forward Cloud Aptitude Test is an innovative service designed to assess employees' aptitudes effectively. By converting personality traits into data through a structured assessment, companies can make informed decisions regarding employee placement. This service also enables businesses to develop unique hiring standards based on their corporate culture, compare potential hires with existing employees, and analyze compatibility across various departments.

Money Forward Cloud Survey


On the other hand, the Money Forward Cloud Survey aims to monitor employee sentiment and turnover risks. By considering individuals' personalities and monitoring past response trends, this service helps organizations identify and mitigate potential issues before they escalate. It provides alerts for employees who may need urgent support, enabling managers to understand who requires immediate attention easily. Furthermore, it suggests personalized care methods and offers self-management advice to employees based on their unique characteristics.

Comprehensive HR Strategy


Utilizing both services together creates a comprehensive HR strategy that spans from pre-hire screenings to ongoing employee management. Organizations can leverage insights about employees' personalities and psychological states throughout their employment journey, leading to improved talent utilization and organizational effectiveness.

Free Trial and Accessibility


Both services are currently available for a trial period, offering free insights into employee analysis results. Organizations interested in this opportunity can reach out through the respective service pages for more information:

Responding to Market Needs


Given Japan's declining workforce and increasing job mobility among talent, companies are more focused than ever on ensuring optimal employee retention and suitability in assignments. The losses incurred from employee turnover and absenteeism are significant, particularly when organizations struggle to accurately assess employees' conditions or capabilities. By introducing these services, Money Forward addresses these challenges head-on, providing much-needed support to HR departments.

A Commitment to Enhancement


With a mission to propel businesses and workers forward, Money Forward has been dedicated to transforming back-office operations. The company has already introduced various solutions like Money Forward Cloud Attendance and Money Forward Cloud HR Management, streamlining labor efficiency. The upcoming Money Forward Cloud Welfare Rent slated for release in 2024 further underscores the company’s commitment to improving work environments.

By partnering with Leading Mark, which provides the Mikiwame service through OEM, Money Forward expands its service lineup significantly. This added functionality allows users to analyze and improve employee engagement by combining data on employee personality and psychological states.

The company aims to continue its service expansion and create synergistic value across multiple offerings, positioning itself as a reliable partner for HR professionals and employees alike.

About the Companies


Leading Mark


Company Name: Leading Mark Inc.
Location: 3-8-21, Toranomon, Minato-ku, Tokyo, Japan
CEO: Yuji Iida
Founded: January 2008
Website: Leading Mark

Money Forward


Company Name: Money Forward Inc.
Location: 3-1-21, Shibaura, Minato-ku, Tokyo, Japan
CEO: Yosuke Tsuji
Founded: May 2012
Website: Money Forward

All company names and product/service names mentioned are trademarks or registered trademarks of their respective owners.


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Topics Business Technology)

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