#USA #Washington, D.C. #direct selling #WFDSA #Roger Barnett

Direct Selling Remains Strong Despite Economic Challenges

The World Federation of Direct Selling Associations (WFDSA) has released its annual STATS report, revealing that the global direct selling industry has maintained a steady course through the tumultuous economic landscape of 2024. As per the report, direct selling has generated $164 billion in retail sales, showcasing an increase of approximately $675 million compared to pre-pandemic levels.

With about 45% of the markets analyzing showing growth, the number of independent representatives has slightly climbed to 104.3 million, of which an impressive 72.1% are women. This is significant, considering the industry provides valuable opportunities for aspiring entrepreneurs. Roger Barnett, Chairman of WFDSA and CEO of Shaklee Corporation, expressed pride in representing over 100 million individuals worldwide who are making impactful contributions both to their families and the communities in which they operate. He emphasized that the United States continues to lead the market, alongside notable growth in countries such as Brazil, India, and China.

The Asia-Pacific region remains dominant regarding market share, especially driven by emerging players like Malaysia. However, the Americas witnessed the fastest growth in 2024, indicating a shift in dynamics across continents. Interestingly, the number of billion-dollar markets remains the same as in previous years at 21, indicating stability in high-revenue areas.

When delving into product categories, wellness products continue to be at the forefront of the industry's offering, alongside cosmetics and personal care items such as K-beauty brands, which have seen a rise in popularity. Shaila Manyam, Executive Director of WFDSA, noted the viability of direct selling as a business model due to its low startup costs, robust community backing, and high-quality products. This combination makes it an attractive option for entrepreneurs, particularly women, although men are gradually joining this entrepreneurial realm as well.

The STATS report, an essential resource for understanding the direct selling industry, compiles comprehensive data and insights from 55 global markets. It looks ahead to potential influences on the industry for the year 2025, including tariff implications, global trade conditions, technological advancements, and an increasing interest in entrepreneurship among individuals worldwide.

For more information, visit the WFDSA's official website to access the complete STATS report. The document serves as the industry’s benchmark for understanding market dynamics and emerging trends in the direct selling sector, showing resilience amid ongoing global economic uncertainties.

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Fast Facts:

• - 2024 Global Retail Sales: $163.9 billion (essentially unchanged from 2023)
• - Top 10 Markets: U.S., Germany, China, Korea, Malaysia, Japan, Brazil, France, Taiwan, India
• - Key Sectors: Wellness, Cosmetics & Personal Care, Household Goods & Durables
• - Independent Contractors: 104.3 million (up 0.1%); 72.1% female.