Midea Joins FC Barcelona as Main Partner for the Next Five Seasons

Midea Becomes Main Partner of FC Barcelona

In an exciting development for both sports and technology enthusiasts, Midea Group, recognized globally as the leading brand in smart home appliances, has secured a five-season partnership with Spanish football giants FC Barcelona. This collaboration marks a significant milestone as Midea's logo will be featured prominently on the jerseys of both the men's and women's teams starting from the 2026/2027 season.

The announcement was made on September 2, 2025, at the iconic Spotify Camp Nou, where key figures from both organizations came together to sign the agreement. The signing included Lewis Fu, President of Midea International Business, along with Rafael Yuste and Abel, vice-presidents of FC Barcelona. Yuste expressed the significance of this partnership, stating, "It is an honor for us to welcome Midea into the great Barça family from the 2026/27 season. The brand's leadership in smart home technology complements FC Barcelona's forward-thinking mission perfectly. This partnership once again illustrates the strength of the Barça brand as a magnet for companies globally seeking to launch their projects with the best possible platform."

Midea’s decision to partner with one of the most decorated clubs in sports history reflects the brand’s commitment not only to growth but also to innovation in its field. Lewis Fu added, "FC Barcelona is one of the most prestigious clubs in the world, and we look forward to an extensive partnership where both Midea and FC Barcelona will be undisputed leaders in their respective sectors."

FC Barcelona is no stranger to success, having won 28 La Liga titles and five UEFA Champions League trophies, solidifying its status as one of the finest clubs in football history. Furthermore, the club enjoys a staggering global following, with over 430 million fans across various online platforms. The estimated annual viewership for Barcelona matches reaches around 400 million, with merchandise sales, including jerseys, reaching 2 million units per year.

The partnership with Midea adds to FC Barcelona's growing list of high-profile sponsors, cements Midea's position in the sporting world, and enhances the visibility of both brands in international markets. This collaboration is set to extend further, with Midea also being involved in several significant sporting events like the AFC Asian Cup 2027, the Africa Cup of Nations 2025, and the CONCACAF Gold Cup 2025.

Midea, founded in 1968, has expanded its operations globally, employing over 190,000 staff members and generating revenues exceeding $57.5 billion in 2024, ranking 246th on the Fortune Global 500 list in 2025. Its diverse range of products encompasses smart home devices, industrial technologies, and medical equipment, showcasing the brand's innovative spirit.

On the other hand, FC Barcelona, founded in 1899, recently celebrated its 125th anniversary. The club is not only a sports entity but also an integral part of Catalonia's cultural identity, deeply rooted in its city and region while also embracing global opportunities. The club's official offices are located in Barcelona, Hong Kong, and Miami, underlining its international reach.

As the 2026/2027 season approaches, this partnership heralds a new era for both Midea and FC Barcelona, promising thrilling synergies between sports excellence and technological innovation that fans and consumers will surely appreciate.