Hisense Unveils Groundbreaking 'AI Your Life' Revolution at IFA 2025

Hisense Unleashes 'AI Your Life' at IFA 2025

At the 2025 IFA in Berlin, Hisense, a prominent player in consumer electronics and home appliances, unveiled its latest innovations under the theme 'AI Your Life'. This ambitious presentation demonstrated how artificial intelligence can transform everyday experiences into seamless, personalized interactions. The event included an impressive showcase of products designed to enhance home entertainment, climate control, and daily productivity.

Transformative Home Entertainment

Hisense showcased its state-of-the-art display technologies, including the 116" RGB-MiniLED TV UX, featuring deep blacks, vibrant colors, and peak brightness reaching 8,000 nits, making it perfect for movie nights or sports events. The cutting-edge RGB-MiniLED technology ensures realistic clarity, enabling viewers to immerse themselves in every detail. Alongside this, innovations in MicroLED and AI-enabled televisions, as well as advanced sound solutions, aim to transform living spaces into dynamic entertainment zones, whether they are gaming arenas or digital art galleries.

Immersive Cinema Experience

For cinephiles eager to enjoy the theater experience at home, the TriChroma Laser Cinema L9Q was introduced, capable of projecting images up to 200 inches with IMAX Enhanced performance, even in bright environments. Additionally, the mini-laser projector C2 Ultra allows projections up to 300 inches with ultra-low latency, making it ideal for game nights or outdoor movie screenings. The clarity and portability of these laser technologies promise to make any space an entertainment haven.

Intelligent Living Made Easy

Hisense is integrating AI into daily routines through its intelligently designed appliances. For instance, the PureFlat Smart Series refrigerator boasts a 21-inch interactive screen, becoming a kitchen hub that aids in meal planning with Kitchen AI, streams live games, and shares AI-generated art. Coupled with the ConnectLife AI platform, which enhances the Cooking AI and Laundry AI agents, these technologies streamline household tasks, making lives more connected and efficient. From culinary inspiration to hassle-free laundry, daily routines are being reimagined.

Climate Control That Understands You

Also featured is the award-winning U8 S Pro air conditioner, which harmonizes intelligence with comfort. Equipped with HI-SENSOR presence detection, an AI voice assistant supporting 18 commands, and HI-NANO ionic purification technology, it adjusts to user needs throughout the day. Additional features like Coanda airflow and 90° louver rotation ensure even cooling without drafts, enhancing user comfort. Beyond home integration, Hisense is expanding into smart building technologies, energy management, and automotive climate control systems, promoting safer, smarter, and more sustainable mobility.

A Vision for the Future

At IFA 2025, Hisense not only highlighted groundbreaking innovations but also shared a vision of how AI can understand and respond to human needs. By merging leadership in RGB-MiniLED and laser display technologies with smart home and climate solutions, the company aims to empower people to live more freely and comfortably, enriching their everyday moments.

About Hisense

Founded in 1969, Hisense is a leading global brand in household appliances and consumer electronics, operating in over 160 countries. Renowned for quality multimedia products and smart computing solutions, Hisense ranks first globally in the 100-inch and larger television segment (2023 - first half of 2025). As the official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships, fostering connections worldwide.