#Japan #Tokyo #Ltd. #Namiya Co. #SemiLattice #Global Market Design

Namiya Co., Ltd. Collaborates with SemiLattice for Global Expansion

Namiya Co., Ltd., headquartered in Meguro, Tokyo, has recently entered into a strategic partnership with the global community company SemiLattice. This collaboration aims to launch the overseas expansion project known as Global Market Design. Through this initiative, Namiya plans to tailor Japanese products to fit local markets and take full charge of building sales channels and generating revenue in these markets.

The first step in this venture is the commencement of a procurement and sales operation for Japanese matcha in London. Namiya is focused on expanding the presence of Japanese matcha through wholesale sales to multiple cafes and restaurants throughout the city.

Background to the Initiative

In recent years, Namiya has supported business growth by applying PR thinking to update the meaning and communication of various companies and their products. With Japan experiencing a demographic decline, the shrinking market has increased the importance of overseas expansion for many businesses. However, establishing a profitable business in foreign markets remains a formidable challenge for many companies.

To tackle these issues, Namiya believes that the approach of updating meaning and communication—successfully applied in Japan—can also be adapted to generate sales and foster business growth abroad. Rather than relying solely on theoretical strategies, Namiya is committed to testing and validating these concepts through practice, developing insights that can be shared back with partner enterprises.

Going forward, Namiya seeks to expand its operations within the UK market while also eyeing future growth opportunities in Europe, North America, and Asia, including the diversification of products offered. Additionally, Namiya plans to collaborate with Japanese startups and SMEs considering overseas expansion, providing support for channel development through the Global Market Design initiative.

Strategic Implementation with SemiLattice

SemiLattice boasts a network of approximately 3,800 individuals across 54 countries, empowering their role as a global community company. They have previously executed various projects that harness local strengths, including organizing Taiko performances in London and supporting Japanese cultural initiatives like the UK's Ekiden relay.

Through this partnership, the strategic planning abilities of Namiya will be combined with the global network and human resources of SemiLattice. This integration will create an effective operational structure for markets abroad. Teams will be formed based on the specific characteristics and phases of each project, leading to increased precision and speed in executing strategies.

This partnership is not merely a collaboration; it aims to jointly foster business creation in international markets and establish a new model that addresses the challenges of talent and execution that often hinder overseas expansion.

Comments from Leadership

Namiya’s CEO, Takumi Sugawara, emphasizes, "In the coming era, it's essential for more Japanese companies to build sales channels abroad and generate foreign currency revenue. To achieve this, we must take local challenges head-on, iterating through a PDCA cycle while accumulating insights from our experiences. Our initial aim is to lead by example, generating knowledge that aids Japanese companies in their journeys abroad."

Kaoru Kamata, CEO of SemiLattice, adds, "To create businesses that transcend borders, it is not just about strategy—it’s fundamentally about the partners we choose to work with. By leveraging the strength of SemiLattice’s network and talent, we can build teams that will function on the ground and walk alongside our partners through execution, presenting new avenues for Japanese companies in their overseas endeavors."

About SemiLattice

SemiLattice's vision revolves around connecting people and creating opportunities for challenges based on the strengths and excitement of Japanese individuals around the globe. With a network across 54 countries totaling around 3,800 members, the company supports everything from self-actualization initiatives to co-creation projects and collaborative business ventures with companies.

Location: Online (Japan, UK, France, Norway, USA, Hong Kong, Jakarta, etc.)
CEO: Kaoru Kamata
Website: SemiLattice

About Namiya Co., Ltd.

Namiya operates under the mission of "Creating Waves that Move the World," working to drive growth for companies and brands through the update of meaning and communication.

Location: 1-2-18 Shimomeguro, Meguro-ku, Tokyo, Yokogawa Building 2F
Representatives: Takumi Sugawara / Shinichi Morimoto
Established: December 2024
Website: Namiya