#USA #San Mateo #CMO #Rakuten Rewards #Wendy Bergh

Rakuten Rewards Welcomes Wendy Bergh as CMO

In an exciting development for the e-commerce landscape, Rakuten Rewards has officially named Wendy Bergh as its new Chief Marketing Officer (CMO). This strategic move is anticipated to propel Rakuten Rewards further in its mission to redefine online shopping through innovative approaches and tailored member experiences.

A Leader in Marketing Innovation

Wendy Bergh steps into the role with an impressive portfolio, having successfully led marketing strategies in high-growth technology and e-commerce environments. Most notably, she held the position of General Manager within Zoom's Online division where her leadership was pivotal during the company's transformation into an AI-centric platform. Bergh also has a proven track record at ServiceNow, Minted, and Walmart, where she adeptly navigated the companies through significant digital transformations and expansive growth periods.

Amit Patel, CEO of Rakuten Rewards, expressed enthusiasm about Bergh’s appointment: "Wendy's expertise and insight are precisely what we need to fuel our next growth chapter. Her combination of strategic vision, operational excellence, and dedication to building robust, collaborative teams is rare. We believe she will be vital in our efforts to expand our product offerings and to continue being the world’s most rewarding way to shop."

Strengthening Engagement and Value

In her new role, Bergh aims to further enhance Rakuten's brand recognition by fostering innovative, member-focused programs and initiatives. She expressed her excitement about the opportunities ahead: "I'm genuinely thrilled to be joining Rakuten Rewards. With a loyal member community and a solid foundation in place, there is significant potential for growth. I'm eager to deepen member engagement by enriching their everyday shopping experiences while simultaneously providing increased value to our merchant partners."

The Power of Cash Back

For those less familiar with Rakuten Rewards, it operates as a leading shopping platform that offers cash back on purchases from various popular brands. Over the years, Rakuten has established ties with thousands of retailers across numerous categories, including apparel, health and beauty, dining, and travel. Since its inception in 1999, the company has memorably delivered over $4.6 billion in cash back to its members, shaping itself as a cornerstone in the world of online shopping.

As the company approaches a new era under Bergh's leadership, the expectation is high. With her marketing acumen, coupled with a commitment to engaging both consumers and partners, the future looks promising for Rakuten Rewards as they continue to enhance the shopping experience for their loyal members.