Infosys Partners with LTA for Innovative Enhancements at Queen's Club Tournament

Infosys and LTA Join Forces for Historic Tennis Tournament

BENGALURU, India, May 13, 2025 - In a groundbreaking move, Infosys, a leader in digital services and consulting, has entered into a strategic collaboration with the Lawn Tennis Association (LTA) that will span three years, culminating in 2027. This alliance designates Infosys as the official AI and Innovation Partner for the prestigious HSBC Championships at Queen's Club in London, a venue steeped in tennis history.

This partnership is set to harness Infosys Topaz, an AI-driven platform that will bring an array of advanced technological solutions aimed at improving match insights, boosting player performance, enhancing fan engagement, and streamlining tournament operations. Through generative AI technologies, the collaboration intends to deliver innovative features for spectators, ensuring a more immersive experience during the events.

The HSBC Championships holds a significant place in London’s sports calendar, and this year marks a momentous occasion by incorporating a women's Tour-level event for the first time in over half a century. This addition signifies the evolution of the tournament, which has been pivotal in promoting tennis in Britain for more than 136 years.

Chris Pollard, Managing Director of Commercial Operations at LTA, expressed enthusiasm about this historic collaboration, noting, "We are incredibly excited to witness the historic moment of the HSBC Championships at Queen's Club hosting both WTA and ATP 500 events for the very first time. This milestone marks a significant step in growth and evolution of this prestigious tournament."

Pollard further emphasized that Infosys’ involvement will be crucial in delivering an enriched fan experience through the use of real-time insights and engaging technologies that promise memorable interactions during the matches.

Sumit Virmani, Executive Vice President and Chief Marketing Officer of Infosys, echoed this sentiment. “Building on our decade-long commitment to transforming tennis, Infosys is thrilled to collaborate with the LTA. By tapping into Infosys Topaz, we aim to revolutionize the HSBC Championships, bringing a new level of engagement for players and fans alike. This partnership not only aims at enhancing the tournament experience but also emphasizes sustainability and community initiatives that are vital for the future of our sport.”

Infosys has already made a name for itself in the tennis world by partnering with renowned global events such as the Australian Open and Roland-Garros, thus solidifying its reputation in the realm of sports technology. Now, the company extends its expertise to support the HSBC Championships, focusing on delivering cutting-edge enhancements that will elevate the overall experience for attendees and athletes.

Commitment to Sustainability and Community

In addition to fostering innovation, the Infosys-LTA partnership will focus on sustainability, aiming to minimize the environmental impact of the event and implement community-driven projects through digital solutions. This aligns with the global movement towards responsible event management and enhancing community engagement through sports.

The LTA plays a crucial role as the National Governing Body of tennis in Great Britain, dedicated to making tennis accessible and enjoyable for all. Its vision, "Tennis Opened Up," seeks to create opportunities through the sport at all levels, from grassroots participation to professional competitions. The organization represents over two million members and supports tournaments for players of all ages, with flagship events paving the way leading up to Wimbledon.

Looking Forward

As the HSBC Championships approaches, anticipation builds amongst players and fans alike. With Infosys stepping into a fundamental role in this historical event, the tournament is poised to offer exhilarating experiences and cutting-edge engagement. For anyone involved in or passionate about tennis, this marks a pivotal moment as technology elevates spectator sport to new heights.

For more information regarding the LTA and tennis activities in Britain, individuals can visit www.lta.org.uk or follow their social media channels.

To learn more about Infosys and its initiatives, check out www.infosys.com.