Revealing the 2025 Koshinetsu Regional Brand Rankings by Good Room Net

Exploring the 2025 Koshinetsu Regional Brand Rankings by Good Room Net

In a pioneering initiative, Daito Kentaku Co., Ltd. has unveiled the "2025 Koshinetsu Regional Brand Rankings" based on an extensive survey that amassed responses from over 180,000 individuals. This remarkable undertaking offers a closer look at consumer perceptions and the inherent brand values within the Koshinetsu area, which includes celebrated prefectures like Nagano and Niigata.

Survey Overview

The survey's methodology, executed in collaboration with MacroMill, involved distributing and collecting responses from registered panel members across the nation. It specifically targeted adults over the age of 20, ensuring a diverse and representative sample from all 47 prefectures in Japan, covering a total of 1,890 municipalities. This comprehensive approach led to a strong response rate and robust data collection.

Key Demographics

- Total Respondents: 182,805 individuals
- Gender Distribution: 55.2% male, 44.8% female
- Marital Status: 61.7% married, 38.3% single
- Children: 57.3% have children, 42.7% do not
- Age Breakdown: 8.9% aged 20s, 16.6% aged 30s, 22.9% aged 40s, 26.8% aged 50s, 18.1% aged 60s, 6.6% aged 70s

The survey transpired between February 21 and March 10, 2025, and encompassed a profound inquiry into consumer sentiments toward regional municipalities.

Methodology

The research employed a six-option multiple-choice format to gauge respondents’ familiarity and impressions of various municipalities. Respondents indicated whether they had:
1. Lived in the area
2. Visited the area
3. A positive image of the area
4. A negative image of the area
5. Heard of the area but have no particular image
6. Never heard of the area

Brand Deviation Value

A key metric in this study is the "Brand Deviation Value," calculated using the Image DI (the difference between positive and negative perceptions) multiplied by the recognition rate. This deliberate calculation underscores the significance of both awareness and sentiment in determining a brand's strength.

In reporting, those who have visited an area are aggregated from both those who have lived there and those who have merely visited. This offers an insight not just into habitability but also the attractiveness of a region as a tourist destination.

Acknowledgments and Further Studies

Daito Kentaku emphasizes the importance of using the data appropriately and has specified that any reproduction of the findings for commercial or reporting purposes must acknowledge the original source. For scholars and researchers, there exists an avenue for obtaining detailed individual data, enhancing academic inquiries into community and regional development.

For more insights, visit the Good Room Net website and access reports on livability and town planning. This survey serves not only to elevate brand awareness but facilitates a broader discourse on urban living standards and economic vitality in the Koshinetsu region.

Press Release: More details can be found in their comprehensive Press Release.

As the findings highlight community sentiments, they pave the way for further development strategies, making it a significant resource for stakeholders focused on regional enhancement and public satisfaction.