#USA #Plantation #fragrances #Squishmallows #Blue Meadow Brands

Squishmallows Expands Its Joyful Universe

In an exciting development for fans of the beloved plush toy brand, Squishmallows has launched a new fragrance collection in collaboration with Blue Meadow Brands. Known as the #1 plush toy sensation in the United States, Squishmallows has furthered its mission of spreading joy through the introduction of these delightful scents, which are said to capture the heart of what makes the brand so special.

Founded by Joel Ronkin, a seasoned fragrance expert with over 25 years of experience, Blue Meadow Brands has partnered with Squishmallows to create a debut fragrance collection featuring three unique scents. Each fragrance draws inspiration from the most iconic characters within the Squishmallows universe, ensuring that the collection not only smells beautiful but also resonates emotionally with fans.

Joel Ronkin expressed his enthusiasm for this partnership, stating, "Squishmallows Fragrances builds on the brand's legacy of sensorial delight. We recognized an opportunity to translate the core values of happiness, inclusivity, and collectability into scent, enriching the emotional bond that fans share with this unique brand." This alignment of fragrance with the brand’s identity signifies a fresh and innovative approach to connecting with consumers.

To ensure the scents are both pleasant and memorable, Blue Meadow partnered with DSM-Firmenich, a renowned fragrance innovator responsible for other successful brands like Sol de Janeiro and Le Labo. Designer Lance McGregor, known for his work with prestigious brands, including Jo Malone and La Mer, was also involved in the creation of the designs for the fragrance bottles, which aim to mirror the soft and comforting shapes that fans associate with Squishmallows.

The Fragrance Collection

Each scent incorporates an exclusive Squishmallows Accord that combines marshmallow notes with EmotiWaves™ technology. This innovative scent technology is designed to foster feelings of happiness and well-being, as supported by neuroscientific studies. Here is a closer look at the three delightful fragrances:

1. Whisked Away

A warm vanilla amber gourmand inspired by the Squishmallows mascot Cam the Cat, Whisked Away evokes coziness and comfort. Key notes include:

• - Top Notes: Foamy Milk, Caramel Drizzle, Vanilla Latte
• - Mid Notes: Tiger Orchid, Freesia Petals, White Peach
• - Dry Notes: Sandalwood, Squishmallows Accord, Vanilla Latte

2. Pink Possibilities

This fruity floral scent is inspired by Patty the Cow, embodying her cheerful spirit from the springtime farmer's market. Key notes include:

• - Top Notes: Fresh-Picked Strawberry, Juicy Kiwi, Pink Sugar
• - Mid Notes: Violet Leaves, Plum Blossom, Waterlily
• - Dry Notes: Squishmallows Accord, Sheer Amber, Pink Sugar

3. Moonlit Mist

Inspired by Zumirez the Bat and his enchanted forest, Moonlit Mist is a floral fruity gourmand with key notes like:

• - Top Notes: Green Apple, Sweet Cherry, Lychee Blossom
• - Mid Notes: Pink Peony, Pear Flower, Lily of the Valley
• - Dry Notes: Squishmallows Accord, American Cedarwood, Soft Musks

Availability and Promotions

The fragrances are available in various sizes, with pricing structured as follows:

• - 100 mL / 3.4 oz EDP ($58)
• - 30 mL / 1.0 oz EDP ($38)
• - 3-Piece Coffret Set ($40)

Starting October 5, 2025, enthusiasts can find Squishmallows Fragrances at Ulta Beauty stores and on Ulta.com. As a special promotion, customers purchasing the 3.4 oz fragrance will receive an exclusive Squishmallows plush for a limited time.

Linda Suliafu, Vice President of Merchandising at Ulta Beauty, expressed excitement about the launch: “This collection merges the joyful and collectible spirit of Squishmallows with the beauty discovery that our guests cherish. We can't wait for everyone to explore this lively new addition to our fragrance lineup.”

This fragrance launch exemplifies how Squishmallows continues to innovate and expand its offerings beyond the traditional toy aisle, capturing the hearts of fans globally. With diverse products that resonate with emotional connections, the brand further solidifies its identity in pop culture.

For more information about the fragrances and to explore the delightful world of Squishmallows, visit Shop.Jazwares.com and follow them on social media @squishmallowsfragrances.