project44 Welcomes Brian Cooper as New Chief Marketing Officer to Drive Growth
On November 6, 2025, project44, a leading Decision Intelligence Platform tailored for modern supply chains, announced the appointment of Brian Cooper as the new Chief Marketing Officer (CMO). With over 25 years of comprehensive experience in marketing, data science, and customer relations, Cooper is set to leverage his expertise to spearhead project44's growth strategies.
Brian Cooper's rich marketing background includes leadership of global marketing teams during periods of rapid innovation at Rubrik. There, he successfully created high-performing units that merged creativity with operational efficiency. His strategic approach included developing integrated campaign strategies, enhancing marketing analytics, and initiating demand-generation programs that improved synergy among sales, product, and customer success teams. Before his tenure at Rubrik, he held significant positions at Juniper Networks where he honed digital marketing, automation, and data strategy, directly contributing to pipeline growth and enhanced buyer engagement.
Beyond his corporate ventures, Cooper has made notable contributions to the wider marketing landscape. His article, "Don't Buy the Wrong Marketing Tech," published in the Harvard Business Review, underscores his commitment to creating efficient and impactful marketing systems. Additionally, he has played a supportive role in the Advertising Research Foundation, promoting advancements in data handling, measurement techniques, and marketing effectiveness across the industry.
Jett McCandless, project44's Founder and CEO, expressed enthusiasm about Cooper’s appointment, stating, “Brian has a unique understanding of the transformative role AI can play, not as hype, but as a practical tool to drive personalization, improve campaign performance, and engage buyers more effectively.” McCandless believes Cooper’s insights will be invaluable as project44 aims to amplify its brand presence, accelerate demand generation, and enhance its digital and AI capabilities.
In his new role, Cooper will lead the marketing team and collaborate closely with executive leadership to strategically expand the capabilities of project44's Decision Intelligence Platform. Known for his analytical mindset and emphasis on measurable outcomes, Cooper’s leadership is expected to significantly contribute to customer acquisition, retention strategies, and long-term business impacts.
Cooper expressed his immediate attraction to project44's innovative energy and bold vision. He stated, “I look forward to amplifying this momentum, moving the industry from friction and fragmentation toward an autonomous supply chain.”
About project44
Founded as the Decision Intelligence Platform for modern supply chains, project44 is revolutionizing logistics management with its Multi-Agent Orchestration approach. This innovation streamlines fragmented logistics into cohesive, intelligent operations, thereby enhancing certainty in supply chain management. By facilitating intelligent transportation management, providing end-to-end visibility, and optimizing yard and last mile solutions, project44 connects over 1.5 billion shipments annually for more than 1,000 leading brands in various sectors including manufacturing, automotive, retail, life sciences, and energy.
For more information, visit project44.com.
Brian Cooper's rich marketing background includes leadership of global marketing teams during periods of rapid innovation at Rubrik. There, he successfully created high-performing units that merged creativity with operational efficiency. His strategic approach included developing integrated campaign strategies, enhancing marketing analytics, and initiating demand-generation programs that improved synergy among sales, product, and customer success teams. Before his tenure at Rubrik, he held significant positions at Juniper Networks where he honed digital marketing, automation, and data strategy, directly contributing to pipeline growth and enhanced buyer engagement.
Beyond his corporate ventures, Cooper has made notable contributions to the wider marketing landscape. His article, "Don't Buy the Wrong Marketing Tech," published in the Harvard Business Review, underscores his commitment to creating efficient and impactful marketing systems. Additionally, he has played a supportive role in the Advertising Research Foundation, promoting advancements in data handling, measurement techniques, and marketing effectiveness across the industry.
Jett McCandless, project44's Founder and CEO, expressed enthusiasm about Cooper’s appointment, stating, “Brian has a unique understanding of the transformative role AI can play, not as hype, but as a practical tool to drive personalization, improve campaign performance, and engage buyers more effectively.” McCandless believes Cooper’s insights will be invaluable as project44 aims to amplify its brand presence, accelerate demand generation, and enhance its digital and AI capabilities.
In his new role, Cooper will lead the marketing team and collaborate closely with executive leadership to strategically expand the capabilities of project44's Decision Intelligence Platform. Known for his analytical mindset and emphasis on measurable outcomes, Cooper’s leadership is expected to significantly contribute to customer acquisition, retention strategies, and long-term business impacts.
Cooper expressed his immediate attraction to project44's innovative energy and bold vision. He stated, “I look forward to amplifying this momentum, moving the industry from friction and fragmentation toward an autonomous supply chain.”
About project44
Founded as the Decision Intelligence Platform for modern supply chains, project44 is revolutionizing logistics management with its Multi-Agent Orchestration approach. This innovation streamlines fragmented logistics into cohesive, intelligent operations, thereby enhancing certainty in supply chain management. By facilitating intelligent transportation management, providing end-to-end visibility, and optimizing yard and last mile solutions, project44 connects over 1.5 billion shipments annually for more than 1,000 leading brands in various sectors including manufacturing, automotive, retail, life sciences, and energy.
For more information, visit project44.com.
Topics Business Technology）
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