#South Korea #Seoul #Hyundai #Tate #Máret Ánne Sara

Hyundai Motor and Tate Collaborate for Cultural Dialogue

Hyundai Motor Company and Tate, a major name in the art world, have exciting news for art enthusiasts and cultural advocates. They recently unveiled that Máret Ánne Sara, a prominent Northern Sámi artist, will be the next artist featured in the Hyundai Commission series. This engaging partnership not only highlights cultural creativity but also extends their collaboration until 2036, showcasing Hyundai's commitment to supporting the arts.

Who is Máret Ánne Sara?

Máret Ánne Sara, born in 1983, is known for her innovative approach to art that delves deeply into the ecological challenges faced by indigenous communities, particularly through her Sámi heritage. Her works often reflect her lived experiences and the pressing need to preserve indigenous knowledge against the backdrop of ecological degradation.

Sara's site-specific installations will be displayed at the Turbine Hall from October 14, 2025, through April 6, 2026. This will mark the tenth iteration of the Hyundai Commission at Tate Modern, a flagship for contemporary art in London. Karin Hindsbo, the Director of Tate Modern, expressed her enthusiasm for Sara’s participation, noting that her work is expected to provoke thought and dialogue around crucial issues affecting the Sámi community and beyond.

A Partnership Built on Shared Vision

The announcement was made at a press conference in Seoul and London, emphasizing the historical partnership between Hyundai Motor and Tate that began in 2014. Euisun Chung, Executive Chair of Hyundai Motor Group, highlighted how this collaboration has created a dialogue across generations, cultures, and disciplines through art. Chung stated that extending the partnership enables both organizations to further their commitment to artistic innovation and cultural enrichment.

This collaboration aims to enhance the appreciation and understanding of modern art while fostering discussions about pressing social, ecological, and political challenges. It aligns with Hyundai’s broader mission of leading with purpose and social responsibility.

The Significance of the Turbine Hall

Turbine Hall has been known for its monumental installations that often challenge conventional boundaries. Over the years, it has hosted various artists who have made significant contributions to contemporary art. Having Máret Ánne Sara's work in this space promises to be a transformative experience for visitors, who will not only witness innovative art but also engage with the deeper ecological narratives she presents.

Visitors can expect emotional and thought-provoking installations that draw from Sara's own experiences and the Sámi way of life. Her work stands as a powerful reminder of the interconnectedness of humanity and nature, calling attention to the vital need for environmental stewardship.

Looking Ahead to 2036

The extended partnership between Hyundai and Tate is more than just a continuation; it signals a future where art remains a catalyst for change. This collaboration seeks to harness the power of art to capture our realities and envision new possibilities for the future. It highlights how corporate partnerships can drive meaningful cultural projects while touching countless lives through the universal language of art.

In an era where cultural expression plays a significant role in shaping societal perspectives, Hyundai Motor and Tate's commitment to the arts promises both inspiration and transformation for generations to come. As we approach 2025, the excitement surrounding Máret Ánne Sara's upcoming exhibition builds, inviting the public to join in on this journey of creativity, dialogue, and hope.