FamilyMart's Exclusive Hana by Hince Clinches Top Spot in LDK the Beauty Magazine
FamilyMart's Exclusive Hana by Hince Wins Top Award
The exclusive cosmetics brand "Hana by Hince" launched by FamilyMart has made waves in the beauty industry. Since its release in March 2025, Hana by Hince has garnered immense popularity, particularly among teenagers and young adults. Recently, the brand's Layer Fit Cushion in Natural 02 was awarded the top spot in the cushion foundation category in the June 2025 issue of "LDK the Beauty," a widely respected beauty magazine. The accolade highlights the product's outstanding performance and value, affirming Hana by Hince's commitment to excellence.
Limited-Time Celebration Sale
To celebrate this remarkable achievement, FamilyMart will offer a discount of 300 yen on all Hana by Hince products from July 1st to July 28th, 2025. This sale presents a fantastic opportunity for customers to experience the exceptional quality of Hana by Hince cosmetics at a more affordable price. With over 16,300 outlets nationwide participating in the promotion, customers can easily access these popular products.
Sales Success Amid Rising Demand
Since its debut, Hana by Hince has witnessed a substantial increase in sales, achieving sales figures that surpass last year's numbers by 1.5 times. The brand captures the essence of quality and affordability, allowing even budget-conscious shoppers to indulge in high-quality cosmetics. Hana by Hince prides itself on offering a diverse range of 23 products across 8 categories, including base makeup and point make-up items, catering to various beauty needs.
Award-Winning Layer Fit Cushion
Detailed testing conducted by beauty professionals led to the Layer Fit Cushion 02 Natural being named the best buy in LDK the Beauty's cushion foundation segment. This cushion foundation provides excellent coverage for skin imperfections while imparting a smooth, radiant finish. Users benefit from a lightweight feel that adheres seamlessly to the skin, enhancing its natural beauty without feeling heavy or thick.
This award not only adds credibility to the product but also cements Hana by Hince's reputation in the cosmetics world. The brand encourages customers to seize the opportunity to try the award-winning products during the limited-time sale.
Overview of the Sale
- - Product: All Hana by Hince products will be available for 300 yen off at checkout.
- - Period: July 1st (Tuesday) to July 28th (Monday), 2025.
- - Location: Approximately 16,300 FamilyMart stores nationwide. (Note that not all stores may carry every product.)
Product Highlights
- - Layer Fit Cushion (SPF50+ PA+++):
- Price: 1,619 yen (tax included 1,780 yen)
- Description: This cushion foundation elegantly glides onto the skin, providing a natural finish and covering blemishes effectively.
- - Water Glass Tint:
- Price: 900 yen (tax included 990 yen)
- Description: A hydrating tint that seamlessly blends with lips, ensuring vibrant color that lasts.
- - Sheer Glass Lipstick:
- Price: 900 yen (tax included 990 yen)
- Description: This lipstick provides a glossy finish while maintaining moisture.
- - Shine Highlighter Balm:
- Price: 900 yen (tax included 990 yen)
- Description: A highlighter balm that adds a sparkling touch without disrupting your makeup.
- - Melting Glow Cheek Balm:
- Price: 900 yen (tax included 990 yen)
- Description: This cheek balm delivers high pigmentation with a non-sticky finish.
- - Triple Eye Palette:
- Price: 1,319 yen (tax included 1,450 yen)
- Description: Perfect for creating trendy eye makeup looks effortlessly.
- - Veil Fit UV Tone-Up (SPF50+ PA+++):
- Price: 1,273 yen (tax included 1,400 yen)
- Description: A lightweight base that brightens skin tone.
- - Mood-On Nail Polish:
- Price: 619 yen (tax included 680 yen)
- Description: Quick-drying polish that adds a subtle, glossy finish to nails.
About hince
Founded in January 2019 in South Korea, the hince brand emphasizes enhancing the natural beauty of individuals through rich colors and thoughtful products. It has become a favorite among beauty enthusiasts since launching in Japan in 2019.
About Hana by Hince
This sister brand of hince, launched in March 2025, aims to help individuals bloom their unique beauty like flowers, offering products that are accessible yet high in quality.
In a world where convenience is king, FamilyMart aims to provide a place where customers can not only shop but also connect, offering products that enrich their beauty routines.
Topics Consumer Products & Retail）
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