Innovating Communication Skills: Hiraga Co.'s Unique Workshop at Nerima Industry Fair

On October 19, 2025, Hiraga Co., based in Nerima, Tokyo, participated for the first time in the special project of the Nerima Industry Fair 2025 called “Experiencing Work in Nerima.” The company hosted a workshop focused on creating Point of Purchase (POP) displays, emphasizing the importance of effective communication.

Experience the Joy of Communication

The workshop titled “How to Convey This Deliciousness” encouraged attendees to taste local specialties and subsequently create POP displays based on their impressions. This interactive session drew the participation of families eager to explore the essence of Nerima's culinary delights. Participants crafted appealing POPs that highlighted the unique qualities of local tomatoes and castella, vividly illustrating the joy of conveying information.

Hiraga Co., which has been serving the Nerima community for nearly 70 years, operates under the philosophy of “Observing today’s retail distribution and designing tomorrow.” The company actively promotes the value of communication through promotional strategies. Recently, they launched the “MIRAIZ (Future Plan)” initiative, a workplace experience program tailored for middle school students, offering practical learning opportunities not available in traditional school settings. The POP creation workshop was a key element of this initiative, aiming to pass on the art of communication to the next generation.

More on the MIRAIZ initiative here

A Buzzing Workshop Environment

Despite the rainy weather, the event was packed with excitement, coinciding with the Nerima Festival, which kept the local area lively. Long lines formed even before the registration began, and the morning slots quickly filled up. As a result, the number of participants in each session was increased from three to four, allowing a total of 64 children to engage in the activities.

Participants were introduced to delicious local products and encouraged to express their thoughts creatively through POP displays. This not only reinforced their understanding of effective communication but also highlighted the depth of promotional activities. The resulting POP designs showcased imaginative and expressive techniques that were truly a feast for the eyes.

Creative Expressions in POP

The uniqueness of each POP was evident; for instance, one display captured the delightful qualities of grape bread through vibrant illustrations and descriptive text, effectively communicating its sweet crunchiness. Another beautifully depicted the concept of “deliciousness” with a heartwarming touch, evoking feelings and memories tied to the local flavors. Everything from artistic drawings to catchy phrases pushed the boundaries of creativity, resulting in a treasure trove of expressive POPs that resonated with the audience.

Event Details

- Event Name: Nerima Industry Fair 2025, Special Program “Experiencing Work in Nerima”
- Date: October 19, 2025, from 10:00 AM to 3:00 PM
- Location: Nerima Citizens' and Industry Plaza, 3rd Floor, Training Room 1 and Rooms 3, 4
- Target Audience: Elementary to Middle School Students
- Duration: 15 to 30 minutes per session (increased capacity from 3 to 4 participants per session)

About Nerima Industry Fair and Special Initiatives

Nerima Industry Fair is a community-centered event organized by Nerima City, showcasing local industries with exhibitions, food stalls, and hands-on experiences. This year's special program, “Experiencing Work in Nerima,” offered a platform for children to engage with regional job opportunities. Hiraga Co. was thrilled to contribute and share the excitement of learning to communicate effectively through the art of POP creation.

About Hiraga Co.

Founded in 1956, Hiraga Co. aims to eliminate the challenges in promotional activities, aspiring to be the leading company in solving retail issues in Japan. By catering to the diverse needs of retail operators such as supermarkets and electronics retailers, they have implemented multi-channel strategies utilizing social media and have conducted promotional consulting, effectively enhancing their clients’ retail operations. Hiraga Co. stands as a unique entity within the promotional and printing sectors, significantly contributing to the revitalization of the retail industry.

For more information, visit Hiraga Co.'s Official Site.