Barrett Distribution Centers Partners with MISSION for Brand Growth and Logistics Expansion

Uniting for Growth: Barrett Distribution and MISSION's Partnership

In a significant move for scalability and brand expansion, Barrett Distribution Centers is thrilled to announce its newly formed partnership with MISSION, a pioneering performance lifestyle brand. With over 82 years in the third-party logistics (3PL) realm, Barrett aims to leverage its expertise to support MISSION's ambitious growth trajectory across its channels.

MISSION is renowned for its state-of-the-art cooling technologies, designed to foster comfort and performance in extreme conditions. The company, founded in 2009 by elite athletes and heat safety specialists, provides an array of heat-relief products that are indispensable for anyone engaged in outdoor activities, sports, or intensive work environments. This partnership is mutually beneficial as it combines Barrett's logistical prowess with MISSION's innovative product offerings.

Lisa Lehan, Chief Operating Officer of MISSION, emphasized the importance of Barrett's operational capabilities. "After an exhaustive review, Barrett emerged as the ideal partner due to their scalable and reliable Omni-Channel Warehouse and Managed Transportation Services solutions. Their strategically placed operations provide the foundation essential for our anticipated growth in both direct-to-consumer (D2C) and business-to-business (B2B) channels."

The partnership signifies a strategic alignment aimed at responding effectively to MISSION's escalating market needs. With Barrett's primary operations based in Memphis, a hub for high-growth apparel brands, the collaboration is set to enhance the efficiency of product distribution and logistics.

MISSION is committed to elevating user experiences by integrating innovative cooling technology within its diverse product lines. The brand’s ethos revolves around ensuring that heat does not hinder performance, making it easier for individuals to pursue their athletic and daily activities, regardless of the weather conditions.

Mark Healy, Vice President of Customer Solutions at Barrett Distribution, expressed enthusiasm about the alliance. "It's a joy to reconnect with a dynamic, innovative brand like MISSION. My longstanding rapport with Lisa Lehan makes this partnership even more special, and we are eager to contribute to MISSION's upcoming growth stage."

As part of this expansion, MISSION is set to benefit from Barrett's extensive experience in the logistics sector, including DTC eCommerce and omnichannel distribution services. Known for their commitment to personalized client service, Barrett has garnered a reputation as a leading 3PL provider throughout North America. This new collaboration is poised to unleash a wave of operational enhancements that will bolster MISSION's market reach.

Founded on principles of innovation and health, MISSION has worked relentlessly to develop products that prevent heat strain in various environments. Their leadership role extends to being the founding partner of the National Heat Safety Coalition. This organization focuses on establishing safety standards across industries, promoting heat safety measures, and deriving actionable insights from various stakeholders to improve safety standards nationally.

As the partnership unfolds, both Barrett Distribution and MISSION share a mutual goal: to redefine thermal health through innovation, pushing the boundaries of performance and comfort. With Barrett handling the logistical requirements, MISSION can stay dedicated to its mission: empowering individuals to perform at their peak, irrespective of heat challenges. A new chapter of growth and excellence is on the horizon for both companies, setting the stage for a future where health and performance are paramount. This partnership encapsulates a forward-thinking approach, creating new pathways for success within the ever-evolving landscape of product distribution and logistics.