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Doda Campus: Bridging Students and Companies

In the evolving landscape of job hunting, students are shifting from choosing companies based on name recognition to prioritizing compatibility and alignment with personal values. The launch of Doda Campus Company Match Diagnostic in February 2026 aims to facilitate this transition by helping students identify companies that resonate with their aspirations and values.

Background of the Service Development

Recent surveys conducted by Doda Campus revealed that approximately 40% of respondents experienced a significant gap between their expectations before joining a company and the reality after starting their job. The most commonly cited factors contributing to this gap included job responsibilities, workplace culture, and salary expectations. These findings highlight the critical nature of understanding personal priorities when selecting a company.

However, many students struggle to define what they value most in their job search, often relying on external factors like a company’s size or notoriety.

To truly succeed in their career journeys, it’s imperative for students to clearly articulate their strengths, values, and career aspirations. This allows them to align their job search with companies that meet their specific conditions, thus reducing the risk of mismatch experienced by many new employees.

Recognizing this void, Doda Campus has introduced a new diagnostic tool to assist students in articulating their values and desires, making it easier to visualize their compatibility with potential employers. This proactive approach not only benefits the students but also helps companies find candidates that fit their organizational culture and needs.

How the Company Match Diagnostic Works

The Company Match Diagnostic is a user-friendly assessment where students can answer a series of questions about their preferences and values. Based on their responses, students can discover which industries and companies align with their profiles. The results will showcase potential employers from both job listings on Shukatsu Shikiho and Doda Campus partner companies.

It's worth noting that altering the criteria for choosing industries or companies can yield different matches, underscoring the personalized nature of the tool.

Voices from Early Participants

Early users of this service have shared their experiences:

• - "I found it challenging to explore companies outside my knowledge base, but this diagnostic makes it feasible. It's a great opportunity to discover organizations that align with my interests." (2026 graduate)
• - "Discovering lesser-known companies that resonate with my values makes me excited to explore them further." (2026 graduate)
• - "The diagnostic revealed industries I hadn't considered before, making me open to exploring them more thoroughly." (2028 graduate)

Insights from Company Leadership

Shota Mitome, Head of Doda Campus New Graduate Business Division, expressed the company's aspirations for this diagnostic:
"Many students tell us they don't know which industry or company suits them. It's said that students are only aware of less than 1% of all companies in Japan. This limited scope forces them into making decisions based on brand visibility or company size. Yet, the disparity many employees feel once they enter the workforce often stems from not only the offered conditions but also their fit with the company’s culture. Through the Company Match Diagnostic, we aspire to help students rediscover their values and identify companies that align with their personalities rather than just their names or renown."

The aim is to empower students to confidently choose their employers, fostering a workforce that grows and develops positively in their careers.

About Doda Campus

Doda Campus is a newly launched service from Doda that allows students to compile their experiences and achievements into a database that aids employers in offering suitable internship and job opportunities. As of June 2025, the platform boasts approximately 1.043 million registered students scheduled to graduate between 2026 and 2029, making it one of the largest student databases in Japan.

For more information, visit the Doda Campus website.

About Benesse i-Career

Benesse i-Career, formed in April 2015 as a joint venture between Benesse Holdings and Persol Career, is dedicated to integrating educational support for universities with new graduate career assistance. This organization aims to empower students to leverage their capabilities and engage in fulfilling employment, thus contributing positively to society. For more details, please visit Benesse i-Career.