Wynn Kicks Off Third Edition of the Wynn Signature Chinese Wine Awards for 2026

Wynn Signature Chinese Wine Awards 2026

Wynn Resorts is proud to announce the commencement of the Wynn Signature Chinese Wine Awards 2026, a prestigious event aimed at celebrating the excellence of Chinese wines on the global stage. With the foundations laid three years ago, these awards are designed to bridge the gap between China's burgeoning wine industry and international markets.

The awards were officially launched during two significant events held in Beijing and Shanghai, which gathered industry leaders, winemakers, and media representatives to discuss the awards' impact and objectives. The wine industry is booming in China, with increasing recognition of local producers; this awards program is a vital effort to maintain momentum and push for greater visibility on a global scale.

Launch Events

On September 26, 2025, a launch dinner kicked off the festivities at GUI TEMPLE in Beijing, uniting key figures from the wine sector to discuss brand building and marketing strategies for future growth. In attendance were representatives from wineries, who engaged in constructive dialogues about elevating the industry standards.

Following this, a Relay Dinner was held in Shanghai on November 11, where nearly 100 guests enjoyed a selection of 70 fine wines sourced from 51 Chinese wineries. This event coincided with the ProWine Shanghai 2025 trade fair, underscoring the growing awareness and appreciation for quality wines from China.

The event featured a masterclass hosted by Charles Guo, providing attendees with a rich tasting experience focusing on wines from distinct Chinese terroirs.

A Vision for the Future

Entering its third year, the Wynn Signature Chinese Wine Awards aims to uphold the principle of 'International Standards, Chinese Ingenuity.' New categories will be introduced, such as the 'Wynn Sommelier's Choice' awards, which recognize outstanding wines selected by sommeliers from award-winning venues. This year, the winning wines will not only gain exposure in established markets like Beijing and Shanghai but will also extend to new territories, enhancing the global appeal of Chinese wines.

Historically, the awards have made significant strides since their inception in 2024. Last year's event attracted close to 900 wines from nearly 200 esteemed wineries. A rigorous evaluating system employed blind tastings, conducted by a panel of 27 prominent wine experts, ensured the selected wines truly represented the quality and diversity of Chinese viticulture.

Elevating Chinese Wines Globally

Wynn's dedication to showcasing Chinese wines goes beyond the awards ceremony. Collaborations with high-profile chefs and culinary events have introduced fine wines into gourmet settings, such as Chef Tam's Seasons at Wynn, where award-winning wines were paired with exceptional dishes inspired by local flavors. Noteworthy collaborations have included unique dining experiences that pair Chinese wines with intriguing culinary traditions from around Asia, elevating the narrative surrounding China's wine culture.

Events at locations like Christie's Hong Kong for exclusive tastings have allowed further exploration of market potential, with participants recognizing the quality of award-winning wines," said a spokesperson from Wynn. These efforts indicate that Chinese wines are not just superior in taste but part of an expanding cultural narrative that merges food, tradition, and craftsmanship.

Embracing Recognition

Wynn’s proactive approach has resulted in doubled sales of award-winning wines across various platforms, reflecting increased market recognition. Partnerships with leading wine retailers further promote these remarkable labels, enhancing their accessibility to wine aficionados.

As the wine industry in China continues to develop and evolve, the Wynn Signature Chinese Wine Awards stands as a beacon of excellence, fostering growth and innovation while contributing to the enhancement of standards and quality of Chinese wines on an international level.

Call for Participation

With registrations now open and set to close on December 31, 2025, the Wynn Signature Chinese Wine Awards seeks to attract a broad range of wineries aiming to mark their place on a global level. For more information on registration and the event, please visit Wynn Resorts Macau.

Through these initiatives, Wynn is committed to propelling Chinese wines to greater heights and establishing solid foundations for future growth in the global marketplace.