#USA #Miami #Hospitality Solutions #PRIMA Marketplace #Miami Restaurants

PRIMA Launches a New Dining Marketplace in Miami

In an ambitious move to enhance the dining and nightlife experience in Miami, PRIMA has officially launched its new hospitality marketplace, promising access to over 70 premier restaurants, including esteemed establishments like Sparrow, MILA, and Estiatorio Milos. The platform aims to bridge significant access and efficiency gaps that often lead to friction between high-value guests and their favorite dining destinations.

Founded by Alex Zhardanovsky, a notable figure who previously created AzoogleAds, PRIMA uses a data-driven approach to meet the evolving needs of restaurants and diners alike. Zhardanovsky highlights a common issue in the hospitality sector—many eager diners cannot easily access the venues they desire, while restaurants struggle with unpredictable demand.

'Hospitality is full of friction. Guests who are ready to spend cannot access the venues they love, while restaurants face unpredictable demand,' Zhardanovsky explained. 'PRIMA removes that friction with clear reporting, better inventory controls, and an access layer that works for both guests and operators.'

How PRIMA Works

The functionality of the PRIMA Marketplace is designed with the user experience in mind. For guests and concierges, it offers real-time access to high-demand tables and experiences, confirmed instantly. Meanwhile, for restaurants and clubs, the marketplace acts as a demand engine that boosts usage rates, enhances check averages, reduces no-shows, and effectively converts last-minute availability into assured revenue.

Hotels also benefit from this innovative platform, as it provides an attractive amenity by granting guests access to some of the city's finest dining options while driving ancillary revenue for the hotels themselves.

Dean Tsakanikas, COO of Noble33, a well-known hospitality group, commented on the quality of guests referred through PRIMA, particularly those from luxury hotels. 'The guests we receive through PRIMA are engaged, curious, and genuinely appreciative of what we do,' he said. 'It's refreshing to work with a platform that prioritizes quality over quantity and connects us with guests who truly value the experience.'

This marketplace is now live in Miami, with plans to expand to additional markets to deliver the same level of service and access in other notable dining cities.

For those interested in scheduling product demos or learning more about the functionalities offered by PRIMA, they can reach out to the company directly at [email protected]

Headquartered in Miami, PRIMA is set on creating a significant transformation within the hospitality industry by facilitating valuable connections among guests, hotels, and premier restaurants. By leveraging data to enhance access and improve operational economics, PRIMA stands poised to become a leading player in the hospitality marketplace.

To discover more about this innovative platform, please visit www.primaapp.com.