#Japan #Tokyo #consumer behavior #SEEDER #Insight Marketing

Insight Marketing NEXT 2025

On September 10, 2025, the Insight Marketing NEXT online conference will take place, hosted by DecoM Inc. This event will delve into the art of transforming insights into tangible value for brands. The conference will feature presentations from 18 leading companies in the industry, focusing on how to effectively understand customers and connect insights with outcomes.

Among the speakers is Takanori Yoshitomi, the Director of Marketing & Sales at SEEDER Inc., who will present at the end of the event. His session is titled "What are the Unconscious Reasons for Choosing Brands?" and will take place from 5:30 PM to 6:10 PM.

Key Session Highlights

In his presentation, Yoshitomi will explore the psychological aspects and behavioral observations that explain why consumers subconsciously choose certain brands in the daily goods category. He will emphasize that merely differentiating products is insufficient; visibility of 'the reasons for being chosen' is crucial for overcoming stagnation and developing successful brands. The session is designed for:

• - Marketing personnel and brand managers seeking actionable insights into understanding customers.
• - Product planning and brand strategy teams eager to identify the reasons behind consumer choices.

Conference Details

• - Date: September 10, 2025
• - Time: 10:00 AM to 6:10 PM
• - Format: Online (Zoom Webinar)
• - Cost: Free (Pre-registration required)
• - Organizer: DecoM Inc.

What You Will Learn

Participants will discover:

• - Techniques to uncover the authentic voices of customers that quantitative data cannot reveal.
• - Methods for designing brand strategies based on the reasons for being chosen.
• - Latest approaches to utilizing insights to break through stagnation.

Join us to gain applicable knowledge that will propel your future brand strategies forward.

Contact for SEEDER's Presentation

SEEDER Inc. focuses on leveraging real consumer behaviors to capture future trends. Utilizing qualitative data through our unique consumer group, we support companies in product development and brand strategies.
For inquiries, please contact us at:

• - Phone: 03-4572-0697
• - Email: [email protected]
• - Company Profile: SEEDER Profile

Don't miss the opportunity to enhance your understanding of consumer behavior and improve your brand's marketplace strategy!